Vision6, the Australian-owned email marketing provider, is going deep on how to maximise and integrate this marketing channel, as it hosts the only dedicated Email Marketing Summit (EMSA) in the Southern Hemisphere on October 26 in Brisbane.
Now in its 12th year, more than 4000 people have passed through the doors of EMSA, setting a high standard for email marketing as a reliable and effective channel to deliver consistent results for marketers and agencies.
Calling all email marketers!
This year EMSA welcomes international keynote speaker Ilona Abramova, director of content at AppSumo, to provide insights into how spend is creating huge returns when done right.
EMSA is the brainchild of Vision6 CEO Mathew Myers and co-founder Evan Fortune who, together, are shaping the landscape of email marketing as emerging businesses gain momentum while others enter the revolving door.
“Throughout the years, we’ve seen each new wave of marketing adopted and shape the industry, from new technologies and tactics to the rise of social media and understanding its influence on email marketing,” Myers said.
“In 2009, when EMSA was in its early years, the global economy was in a downturn and email was the preferred messaging channel to build confidence, creativity and collaboration – the keynote of that year.
“Email has been the trailblazer and the rock of marketing channels, it keeps reinventing itself and the game. This year is no different and with the calibre of email marketing specialists dedicated to the channel, there are no signs of slowing down. We think it’s important that all marketers can learn from others and share their experiences through this event,” he said.
“EMSA is the one day of the year where attendees are empowered to take advantage of new ideas, campaigns and approaches from international and national speakers who live and breath all things email marketing. Attendees take this knowledge and share it with their business or agency to help them better grow and engage with their audiences and clients.
“Email is here for good and we’re proud to be shaping the industry and helping attendees grow their businesses, reach new audiences and create breathtaking campaigns. Every year it gets better and we’re excited for what’s in store this year,” Myers concluded.
The Email Marketing Summit Australia is being held on Friday 26 October at the Brisbane Exhibition and Convention Centre. Visit www.emsaustralia.com.au to buy your tickets and learn more.