Caffitaly, the coffee machine and capsules supplier arm of the Retail Food Group, has appointed The Shed Agency to provide creative, strategic, experiential and digital marketing across Australia.
Rated by Choice Magazine (Feb 2016) as No 1 and No 2 in a list of 19 capsule machines tested, Caffitaly has employed The Shed Agency on a number of projects for in-store demonstrations, shopping promotions and marketing since 2014. The success achieved prompted Caffitaly to cement the relationship this week after a competitive pitch by appointing The Shed Agency on a retainer basis.
“We are excited to be partnering with The Shed as our agency. They have proved to be an invaluable partner over the past three years”, Caffitaly business manager, Tom Batey said. “The Shed’s creative and strategic thinking, especially in its shopper marketing campaigns, throughout numerous channels has shown us that their approach is exactly what we need to take our brand to the next level.”
The Shed Agency, founded by CEO and creative director, Jakob Overduin and James Knight four years ago, has offices across Australia and New Zealand and can provide some 1100 experienced promotional staff. Overduin describes The Shed as a ‘Boutique Mainstream Specialist’ in promotion and marketing for a wide range of clients who appreciate its creative and strategic approach.
Some recent clients with whom The Shed has partnered in creative campaigns in the shopping and digital marketing space include Always Fresh, Lion Dairy and Drinks and Westfield.
“This is a proud moment for our agency,” Overduin said. “We have worked alongside Caffitaly in helping them grow their business and through this association have been able to showcase our abilities across all channels and disciplines.”