BWM Dentsu Wins ABS Census Creative Account

BWM Dentsu Wins ABS Census Creative Account
SHARE
THIS



BWM Dentsu has been appointed by the Australian Bureau of Statistics as the lead creative agency for the 2016 Census.

The agency won the account after a competitive pitch process, and will be responsible for driving awareness of and participation in Australia’s digital first Census later this year.

Duncan Young from the Australian Bureau of Statistics said, “The Census is an important event that touches everyone across Australia. We needed to find an agency that could show people not only how quick, easy and secure the Census process is, but also demonstrate how their information will be used to improve the ways that governments serves their communities in the future.

“BWM Dentsu was the standout choice, as they were able to capture the message of the 2016 Census in a clear and engaging way. We’re looking forward to seeing this campaign come to fruition.”

The integrated campaign will consist of three phases: an approach phase, the Census night itself, and a post-Census reminder phase.

Mark Watkin, managing director, BWM Dentsu Melbourne, said the agency was excited to be part of such a significant event.

“This integrated campaign is reaching out to everyone in Australia – a massive undertaking. It’s an incredible chance to remind people that we’re all part of a single national community, and that it’s important every Australian takes the time to participate,” Watkin said.

The 2016 Census will be held on August 9 2016.

 

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]