BWM Dentsu Asks Australians To Donate Themselves To The 2016 Red Shield Appeal

BWM Dentsu Asks Australians To Donate Themselves To The 2016 Red Shield Appeal
SHARE
THIS



BWM Dentsu is encouraging people to donate an important asset that everyone can give generously to The Salvation Army’s Red Shield Appeal this year – themselves.

The Red Shield volunteers campaign reminds people that their time is just as valuable as their money when it comes to helping The Salvation Army provide aid to the neediest members of society.

Garry Tanner, territorial marketing director, The Salvation Army, said people had great intentions of donating to charity but often got too caught up in their busy lives to act on their charitable impulses.

“Each week, the Salvos provides 100,000 meals, 2,000 beds, and 8,000 food vouchers to those in need. Every single one of those meals, beds and food vouchers that improves someone’s life is made possible by the individual efforts of the community,” Tanner said.

“Without the funds raised by volunteers, The Salvation Army wouldn’t be able to provide essential services to those in need and they wouldn’t have anyone to turn to. We hope this campaign will inspire people from across the country to band together for this year’s Red Shield Appeal and donate their time to help end homelessness now,” Tanner added.

The campaign, which focuses on driving volunteering, will run in conjunction with The Salvation Army’s usual appeal for financial aid and help ending homelessness.

Brent Liebenberg, creative director at BWM Dentsu Melbourne, said the campaign served to remind people that there was more to giving than money.

“It’s difficult to offer up your time, as everyone’s so busy. But we think that people forget that the Salvos is a volunteer organisation. They’re called The Salvation Army, but you and I – we’re the army. Australians are generous people, and this campaign is a reminder that there are other really valuable ways to give,” Liebenberg said.

The campaign will run across posters, digital and social media.This year’s Red Shield Appeal doorknock will take place over the weekend of 28-29 May.

Credits
Client: The Salvation Army
Garry Tanner – Territorial Marketing Director
Creative Agency: BWM Dentsu
Rob Belgiovane – Group Chief Creative Officer
Mark Watson – Managing Director
Belinda Murray – Client Services Director
Brent Liebenberg – Creative Director
Taylor Sivell – Account Manager
Danielle Etzin – Group Account Director
Bridget Lane – Account Executive
Pat Vietta – Head of Creative Services
Ryan Purcell – Copywriter
Phil VanBruchen – Art Director
Mac Wright – Planner

Please login with linkedin to comment

Latest News

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House
  • Media

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House

A growing number of marketers are taking back control of their digital marketing campaigns as more cases of fraudulent and waste in programmatic spending emerge across the world. Mr Jay Shah, CEO of artificial intelligence group, OpenDNA, marketers were taking back control of critically important processes like customer targeting, as many digital and programmatic advertising, […]

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland
  • Campaigns

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland

With an Ashes summer rapidly approaching, Cricket Australia has put out a rallying cry to fans around the country to get behind our Australian women’s and men’s cricket teams under the banner #BeatEngland. The #BeatEngland campaign is built upon a simple truth – nothing brings Australia together like the prospect of seeing our cricketers beat […]

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]