Business Transformation: Three Foundations You May Be Overlooking

Business Transformation: Three Foundations You May Be Overlooking
SHARE
THIS



There’s plenty of smart thinking out there on how to lead successful change in your business, but let’s not lose sight of the fundamentals, writes Stephanie Small, senior strategist at Designworks in this guest piece.

Change and transformation are key issues for most businesses right now. Whether it’s positioned as a re-brand, strategic business transformation or change program; it is clear that companies are feeling the heat to shift to better, faster and more fluid ways of working.

Google “how to lead a successful organisational change program” and you will undoubtedly find a wealth of information and opinions. But even with the latest cutting edge research or complex frameworks, we shouldn’t be tempted to overlook the tried and true foundations.

Here are my top three building blocks to shoring up success for your business change program.

  1. Be (really) crystal clear

Abraham Lincoln was once quoted as saying “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

In our hyper-paced world there are so many stakeholders to engage, and pressure to deliver results by yesterday. But taking the time to get crystal clear on the guiding principles (why, what, how) will ensure you can have a well defined and compelling change story to help your people across the business to easily understand and get on board with the program.

Why the need for change? What does success look like? How do you plan on getting there? Is this about changing your business, brand, culture or all of the above?

Getting clear on these principles doesn’t require you to have all the answers upfront but will be invaluable in guiding the course of the program, particularly when things start to get messy (and, they inevitably will!)

  1. Talk the same language

The old adage “assume nothing” is particularly important when it comes to the launch of a change program. Being clear on the key deliverables your program is aiming towards is essential to managing expectations.

For example, if this program is about transforming your culture, what does culture actually mean? What outcomes are you expecting to see? Is everyone else on your team, and in your business on the same page with this understanding?

The same goes for things like customer value proposition, employee value proposition, even brand (yes, it’s about so much more than just creating a logo). It is better to spend a little more time debating and clarifying these definitions at the start of a project than risk all of the emotional and resource distress of an output that does not meet all expectations.

It becomes even more important if external consultants are involved, as they may be arriving with their own processes and terminology.

  1. Engage your people like… people

As the business world embraces the art of being “human” for the sake of their customers (think simple, intuitive experiences and jargon-less, real-person conversations), they should also do so for the sake of their employees. A change program is the perfect place to start.

If the message is “we want to be customer-centric, agile and innovative” — what does that really mean? Make your program updates simple and jargon-free while sticking to the most important facts. In our content-saturated world, less is more.

Also look to get your people involved.  Genuinely seek out their opinion. You may be able to see the reason why the change is needed but odds are they have some pretty good ideas on how. Asking for help from all levels of the business is always crucial to effective stakeholder engagement.

So there you have it. Three things, so seemingly simple you might just forget them. Sometimes we might feel pressure to skip over the clarifying questions for the sake of getting things moving faster but the time spent getting a good plan together and communicating it clear and simply will save you time in the long run.

As our wise creative director always says, a question well posed, is a question well answered.

 

Please login with linkedin to comment

Finnair

Latest News

Renault Unveils 15-Minute ‘Autonomous Sensory Meridian Response’ To Promote New Electric Car
  • Campaigns

Renault Unveils 15-Minute ‘Autonomous Sensory Meridian Response’ To Promote New Electric Car

Have you ever driven an electric vehicle before? Lots of people don’t know how smooth and relaxing the experience actually is. It’s for this reason that Renault has turned to YouTube ‘brain massage’ trend, ASMR (autonomous sensory meridian response), in its latest campaign to give online audiences the variety of sensations of driving electric vehicle, […]

Peugeot Unveils Global ‘Unboring The Future’ Campaign Via BETC Paris
  • Campaigns
  • Media

Peugeot Unveils Global ‘Unboring The Future’ Campaign Via BETC Paris

The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving. Practical for sure, but many people still enjoy being in control of the wheel. So why choose? Peugeot presents its new vision #UnboringTheFuture. A future that reinvents the pleasure of driving and offers the freedom of choosing […]

Digital: Is it Time to Call a Spade A F@cking Shovel?
  • Opinion

Digital: Is it Time to Call a Spade A F@cking Shovel?

In his latest post, B&T’s favourite industry contrarian, Robert Strohfeldt, argues the word “digital” is clouding and confusing too many aspects of advertising and its outcomes… Just looked at another of the many “online” advertising/marketing papers I receive. There are so many, I can’t keep up. You would think traditional media is no longer relevant, […]

by B&T Magazine

B&T Magazine
Enero Agencies Team Up To Discover What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Discover What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine