Business Transformation: Three Foundations You May Be Overlooking

Business Transformation: Three Foundations You May Be Overlooking
SHARE
THIS



There’s plenty of smart thinking out there on how to lead successful change in your business, but let’s not lose sight of the fundamentals, writes Stephanie Small, senior strategist at Designworks in this guest piece.

Change and transformation are key issues for most businesses right now. Whether it’s positioned as a re-brand, strategic business transformation or change program; it is clear that companies are feeling the heat to shift to better, faster and more fluid ways of working.

Google “how to lead a successful organisational change program” and you will undoubtedly find a wealth of information and opinions. But even with the latest cutting edge research or complex frameworks, we shouldn’t be tempted to overlook the tried and true foundations.

Here are my top three building blocks to shoring up success for your business change program.

  1. Be (really) crystal clear

Abraham Lincoln was once quoted as saying “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

In our hyper-paced world there are so many stakeholders to engage, and pressure to deliver results by yesterday. But taking the time to get crystal clear on the guiding principles (why, what, how) will ensure you can have a well defined and compelling change story to help your people across the business to easily understand and get on board with the program.

Why the need for change? What does success look like? How do you plan on getting there? Is this about changing your business, brand, culture or all of the above?

Getting clear on these principles doesn’t require you to have all the answers upfront but will be invaluable in guiding the course of the program, particularly when things start to get messy (and, they inevitably will!)

  1. Talk the same language

The old adage “assume nothing” is particularly important when it comes to the launch of a change program. Being clear on the key deliverables your program is aiming towards is essential to managing expectations.

For example, if this program is about transforming your culture, what does culture actually mean? What outcomes are you expecting to see? Is everyone else on your team, and in your business on the same page with this understanding?

The same goes for things like customer value proposition, employee value proposition, even brand (yes, it’s about so much more than just creating a logo). It is better to spend a little more time debating and clarifying these definitions at the start of a project than risk all of the emotional and resource distress of an output that does not meet all expectations.

It becomes even more important if external consultants are involved, as they may be arriving with their own processes and terminology.

  1. Engage your people like… people

As the business world embraces the art of being “human” for the sake of their customers (think simple, intuitive experiences and jargon-less, real-person conversations), they should also do so for the sake of their employees. A change program is the perfect place to start.

If the message is “we want to be customer-centric, agile and innovative” — what does that really mean? Make your program updates simple and jargon-free while sticking to the most important facts. In our content-saturated world, less is more.

Also look to get your people involved.  Genuinely seek out their opinion. You may be able to see the reason why the change is needed but odds are they have some pretty good ideas on how. Asking for help from all levels of the business is always crucial to effective stakeholder engagement.

So there you have it. Three things, so seemingly simple you might just forget them. Sometimes we might feel pressure to skip over the clarifying questions for the sake of getting things moving faster but the time spent getting a good plan together and communicating it clear and simply will save you time in the long run.

As our wise creative director always says, a question well posed, is a question well answered.

 

Please login with linkedin to comment

Finnair

Latest News

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ
  • Media

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ

Havas Sports & Entertainment ANZ, a division of the broader global full-service agency Havas, has confirmed an exclusive deal with Foxtel to showcase the World Boxing Association (WBA) Welterweight Championship across the trans-Tasman. Billed as the ‘Fight of Champions’, Manny Pacquiao and Lucas Matthysse will square off for the WBA Welterweight belt this Sunday. Havas […]

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?
  • Media
  • Opinion

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?

In this guest post, PHD’s Chloe Hooper (pictured below) analyses the campaign that claimed top honours in the Media category at Cannes this year. I sat in the auditorium as the Cannes Media Lion winners for 2018 were awarded. One thing became instantly clear to me: it is all about taking home Gold or the Grand Prix. […]

Opinion

by B&T Magazine

B&T Magazine
MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope
  • Advertising
  • Campaigns

MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

An integrated campaign by Vizeum Melbourne for MINI Australia’s new ‘Connected’ vehicles will see digital out-of-home (DOOH) served via Posterscope’s Liveposter platform. Delivered centrally, the campaign will showcase the flexible qualities DOOH provides via multiple creatives targeted with specific data overlays such as location, traffic, time of day, and weather triggers such as rain. The […]

Women In Media Profile: Lisa Sheehan
  • Media

Women In Media Profile: Lisa Sheehan

The delightful Lisa Sheehan straps into B&T's "cage of truth" we actually prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day
  • Advertising
  • Campaigns
  • Marketing
  • Media

News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day

News Corp Australia, Storyful and Fox Sports have joined forces in support of 2018 AIME Hoodie Day with a creative advertising, PR, social media and editorial campaign across print, digital, and broadcast media. Fox League presenter Hannah Hollis (pictured above) fronts the AIME Hoodie Day campaign, conceptualised, designed and created by News Corp’s trade marketing […]