Bulla Dairy Foods and Publicis Mojo Melbourne have launched a new advertising campaign, Unfakeable, showcasing Bulla’s rich history and the people who bring its products to life.
The new work is the first from Publicis Mojo since the agency was awarded the account in October.
Filmed in Bulla’s hometown Colac in country Victoria, ‘Unfakeable’ draws its inspiration from unfakeably Australian icons – featuring the unmistakable voice of Michael Caton and music by INXS performed by Deborah Conway.
Bulla general manager marketing and innovation, Nick Hickford, said, “Publicis Mojo hit the ground running and has become a passionate partner for Bulla. We are really pleased with the creative work and are anticipating great results.”
He added; “Unfakeable is an opportunity for us to shine a light on the legacy our brand has created in the market. You can’t fake 105 years of quality, taste and tradition. You can’t fake what we have.”
The Publicis Mojo work is led by 30 and 15-second TVCs, supported by outdoor, online and national print.
Publicis Mojo Melbourne general manager Georgina Pownall said, “Family companies like Bulla have an unwavering, unique commitment to their products – like still making their ice cream from fresh milk and cream so it’s the real thing, not a fake.
“We’re really proud to be helping Bulla tell its story in a memorable way featuring real factory workers from Colac, real families and real moments.”