B&T Salary Survey: Men Don’t Think There’s A Salary Gender Gap, Women Do

B&T Salary Survey: Men Don’t Think There’s A Salary Gender Gap, Women Do
SHARE
THIS



Perception and reality appear to be divided neatly along gender lines when it comes to female remuneration in advertising, marketing and media, if the result’s of B&T’s salary survey are to be believed.

Over the past two weeks, B&T asked its online audience to complete “The great BIG B&T Adland Salary Survey’. Not being inclined to stand on ceremony for too long, we thought we’d share some of the preliminary findings.

When we asked ‘Do you believe that men get paid more than women in your respective workplace?’ the results that came back were interesting.

sallery-1

The overall results were: yes 49 per cent, no 34 per cent and not sure 17 per cent. However when we split the results into male and female responses a very different picture emerged.

Women, who made up 59 per cent of all respondents, answered the above question very differently to men. Women who felt that they didn’t get paid less than men represented only 17 per cent of female survey respondents.

sallery-2

Men, on the other hand, thought they did not get paid more than women, with 59 per cent of all male respondents answering in the negative to the question.

sallery-3

Clearly the majority of men don’t perceive pay inequality to be an issue, whereas for women, presumably who are being underpaid, it’s still a big part of their agenda.

When we asked survey participants what was the one thing that was holding them back from earning more money, one female respondent said: “I genuinely think that it is easier for men to approach conversations around money and pay rises. If a woman approaches these conversations, she is often dismissed as being ‘full of herself’, bossy or selfish. A man would be seen as driven and assertive. It’s an attitude prevalent in our society, not just the industry.”

While another responded by writing: “Life stage – my bosses have mentioned that in the role that I would aspire to progress toward, that being a young female is what holds me back (external perception).”

Many other respondents simply cited being a woman as their main impediment to earning more money.

You can add your opinion to the poll here.

If you’ve already contributed your own experience, perhaps you’d be interested in partaking in our drug survey, which is here.

Stay tuned for more results from our surveys.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]