B&T’s bi-monthly print edition has overtaken AdNews in the latest CAB audit to secure the number one spot for marketing, media and advertising industry magazines.
Now read by more than twice as many people, B&T has increased its circulation to 13,308 for the audit period of April 1, 2014 to September 30, 2014 compared to AdNews’ circulation figure of 6,292.
However further breakdown of the audit’s figures show that B&T’s circulation is in fact closer to three times that of AdNews with an average of 17,708 copies of B&T being printed and circulated.
On top of the 13,308 a further 3400 are classified as “copies unaccounted for” according to the auditor’s report.
On average around 1,500 of these copies are circulated through Qantas business class lounges by magazine distribution specialist Network Services. The remaining copies are directly bulk distributed by the printer to some of Australia’s biggest and most important media and creative agencies as well major brands including Google, Group M, IPG Media Brands, Match Media, Zenith Optimedia, GPY&R, PHD, Whybin/TBWA and Clemenger BBDO.