B&T Awards 2015 Winners! M&C Saatchi Go Back To Back!

B&T Awards 2015 Winners! M&C Saatchi Go Back To Back!
John Bastick
By John Bastick



Friday night hosted the industry’s most glamorous night of nights – the B&T Awards! and it was M&C Saatchi that walked off with the top prize – agency of the year 2015 – for the second year running.

In a sold-out event, the industry’s finest and prettiest packed out Melbourne Town Hall for the announcement of the winners of this year’s 30 categories at the B&T Awards.

It was the first time the event had been held out side of Sydney in its decade-long history and was warmly received by a heaving parochial Melbourne crowd who were duly titillated by hosts The Chaser boys.

But again, it was arguably the M&C Saatchi team who went home with the biggest smiles and possibly the sorest heads. The agency not only snaring best agency, but taking home the trophies for NSW agency of the year and advertising agency of the year.

M&C Saatchi Australia Group CEO Jaimes Leggett said of the win: “We are humbled to be here a second year in a row. This is an achievement from a brilliant team and an amazing bunch of clients. What better way to end our twentieth year.”

B&T editor-in-chief David Hovenden quipped through excessive flutes of bubbles: “Undoubtedly this has been the biggest and best and closest Awards in its history. We had a record number of entries and the closeness in the judging was testament to the high calibre of work being produced around the county at the moment.

“I’d also like to thank everybody from Melbourne who so wholeheartedly got behind the event and supported it. There’s so much talent in this city and it’s shame that it doesn’t always get the acknowledgement it perhaps deserves.

“Thank you to everybody who entered, to all our judges and, of course, my hearty congratulations to all of this year’s winners.

“Let’s do it all again next year!” Hovenden slurred.

The full list of winners for 2015 include the following and stay tuned for more reports and photos of this year’s Awards on B&T on Monday…

CategoryNameHC
Best Use of SponsorshipTraffik Samsung SlideLiner
Best Digital CampaignDDB Melbourne Radiant Return
Best PR CampaignCummins&Partners Father Bob: “Win Happiness”
Best Use of Social MediaDDB Melbourne Radiant Return
Content Marketing Strategy of the YearLeo Burnett Sydney LifeLIVE – Samsung
Data Driven MarketingAtomic212 Group Hunting Out The High Value Punters
Best Advertising CampaignClemenger BBDO Sydney Pepper Hacker
Best Media CampaignUM & SOCiETY Creatures of the Night
Best Use of Real Time MarketingCummins&Partners The Live Stream Stream
Best Trading TeamIkon Communications CBA
Media Sales Team of the YearSeven West Media
Media Brand of the YearSpotify Australia
Marketing Technology Company of the YearAdrenalin Media
Young Achiever of the YearYakub ErogulMilkable
Marketing Team of the YearAsahi Premium Beverages
Outta Box AwardTricky Jigsaw
Employer of the Year – Under 100 EmployeesLeo Burnett Melbourne
Employer of the Year – Over 100 EmployeesOMD
Emerging Agency of the YearThe Idea Shed
Experiential Agency of the YearColenso BBDO
QLD Agency of the YearY&R Group Brisbane
NSW Agency of the YearM&C Saatchi
VIC Agency of the YearCummins&Partners
State Agency of the Year – Other States/Territories/NZColenso BBDO
DM Agency of the YearWiTH Collective
Specialist Agency of the YearColumbus
PR Agency of the YearOne Green Bean
Independent Agency of the YearThe MonkeysHighly Commended – The Hallway
Interactive Agency of the YearLeo Burnett – Sydney and Melbourne
Media Agency of the YearCarat AustraliaHighly Commended – MEC
Advertising Agency of the YearM&C SaatchiHighly Commended – The Monkeys
People’s Choice – Agency of the YearCarat Australia
B&T Agency of the YearM&C Saatchi

 

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