Brisbane-based marketing and advertising agency Khemistry has announced the promotion of Michelle Tungate to chief experience officer and Lindsay Thompson to creative director.
Formerly Khemistry’s general manager, Tungate will lead the agency’s strategy, client service and innovation teams and develop a new transformation practice that will help clients ‘reimagine’ their customers’ experiences.
Previously senior art director, Thompson will head up the Khemistry’s creative department and oversee the development of brand experiences by the agency’s in-house content, design, technology and virtual reality teams.
Khemistry managing partner Andy Fyffe said the two promotions recognised the hard work of both Tungate and Thompson, and are part of the organisation’s long-term strategy to develop homegrown talent.
“Michelle’s commercial acumen has been intrinsic to Khemistry’s growth and success over the past six years,” he said.
“Now that she’s added a ‘transformation degree’ to her toolkit with QUT’s Masters of Business Process Management, she’s more than ready for the CXO role.
“Similarly, I have seen Lindsay apply his extensive experience from tenures at Y&R, SapientNitro and Clemenger BBDO to create award-winning campaigns for our clients, so I am excited to see what he can achieve in this new role.
“We want to keep the brightest business and creative minds here in Queensland and ensure they don’t have to move to Sydney or London to build a world-class career.”
Commenting on her new role, Tungate said she was looking forward to transforming the experience for Khemistry’s clients and its customers.
“For business leaders to future-proof their companies, they need to make choice easy, and make their brands the easy choice. It’s that simple,” she said.
“Making choice easy has transformative outcomes if you know how to combine creativity, branding, digital solutions and the right process architecture to sustain competitive advantage.
Thompson said he was incredibly proud and excited to lead the creative team at Khemistry and is looking forward to the challenges that lie ahead.
“It’s a privilege to be heading up such a talented and ambitious team, working on such a diverse range of campaigns and projects,” he said.
“I can think of no other agency where I’d rather be creative director. Khemistry’s independent spirit has energised me to champion its creative and develop the organisation well beyond the borders of Queensland.
“After more than 20 years in the industry, I’m ready to step up to a new challenge, and this role will allow me to play to my strengths.”
Both appointments are effective immediately and come just weeks after Khemistry announced the appointment of Mark Gregory as group account director.