Digital assest managing company, Brandworkz, has expanded its reach and is opening up its first Australian office in Melbourne.
Due to an increase in digital asset management and marketing management technology, Brandworkz saw a need to invest down under to service more clients.
"Our expansion into more overseas markets is an important strategic move for Brandworkz and opens up the opportunity for further growth,” Jens Lundgaard, founder & CEO of Brandworkz, said.
Heading the new Melbourne office will be Grant Gebert, bringing in many years of taking software solutions to market in the region.
“We are delighted to be working with Grant and look forward to having Brandworkz on the ground in the Asia Pacific region,” Lundgaard added.
“In addition, Grant will provide consultancy and support and we look forward to a fruitful relationship."
According to the release, Brandworkz is a cloud-based portal that “enables users to search for digital assets and educates them on brand guidelines. Brandworkz also automates the creation and delivery of marketing materials while ensuring compliance to a company’s brand guidelines and positioning, maximising the productivity of marketers and agencies.”
"I am pleased to be working with Brandworkz,” Gebert said.
“We are seeing marketers in Asia Pacific looking for technology platforms to improve efficiencies in marketing operations, so I foresee good growth in the region. I look forward to delivering this best-in-class software solution to customers here.”
Brandworkz has been used by a number of different companies, such as Red Bull Racing, Pfizer, Gold’s Gym and Icebreaker clothing.