What Brands Won Twitter In May?
New month, new set of brands dominating the Twitter-sphere.
Fancy a new playlist? Apple Music had you covered. Want to take get the latest from up-and-coming bands? Channel 7 has the hookup. Looking for broader education options? TAFE showed us what’s new. It sure was a strong month for the social media giant.
1. @AppleMusic
K-POP gods BTS just released their new concept album about falling in love and fans could not get enough!
So excited for this! Listen to Love Yourself 轉 ‘Tear’ from @bts_bighit. @bts_twt
So excited for this!
Listen to Love Yourself 轉 'Tear' from @bts_bighit.@bts_twthttps://t.co/MI5SQtPfLa— Apple Music (@AppleMusic) May 20, 2018
2. @SunriseOn7
Channel 7 had us rise with the sun to get the latest news on our favourite Aussie boy band, 5SOS.
Major @5SOS announcement on Sunrise this morning… ?
Major @5SOS announcement on Sunrise this morning… ? pic.twitter.com/IaSMr6ShYK
— Sunrise (@sunriseon7) May 13, 2018
3. @tafensw
TAFE shared some recent news pushing for change to the current student loan scheme.
While the federal government was right to scrap the previous student loan scheme, it’s time for Canberra to give TAFE students a fair go. @7newssydney’s @amberlaidler7 spoke to TAFE NSW Managing Director, @jonblackTAFENSW
While the federal government was right to scrap the previous student loan scheme, it’s time for Canberra to give TAFE students a fair go. @7newssydney's @amberlaidler7 spoke to TAFE NSW Managing Director, @jonblackTAFENSW pic.twitter.com/dkCLIB93GP
— TAFE NSW (@tafensw) May 18, 2018
4. @MyKitchenRules
Contestants Alex and Emily didn’t serve a half-baked dish in the MKR 2018 season finale to take out the win!
Congratulations Alex & Emily, #MKR Champions of 2018.
Congratulations Alex & Emily, #MKR Champions of 2018. pic.twitter.com/A0A99B7UrW
— #MKR (@mykitchenrules) May 6, 2018
5. @WeFightForFair
‘Love is love’ is the message @WeFightForFair was asking followers to consider on a special day in May.
We stand with our LGBTIQ family, friends and colleagues. Join us today and go rainbow for the International Day Against Homophobia, Biphobia, Intersexism and Transphobia. #IDAHOBIT #YourRightisMyRight
We stand with our LGBTIQ family, friends and colleagues. Join us today and go rainbow for the International Day Against Homophobia, Biphobia, Intersexism and Transphobia. #IDAHOBIT #YourRightisMyRight pic.twitter.com/DLTqPI43dK
— Maurice Blackburn (@WeFightForFair) May 16, 2018
6. @AirNZAustralia
@airnzaustralia used its jedi mind tricks on May 4th to engage fans with a divisive poll.
Which side do you choose, the dark or the light? #MayTheFourthBeWithYou
Which side do you choose, the dark or the light? #MayTheFourthBeWithYou pic.twitter.com/e4xTE0KRQd
— Air NZ Australia (@airnzaustralia) May 3, 2018
7. @ANZ_AU
@ANZ_AU congratulated Yvette Coppersmith on her #ArchibaldPrize-winning self-portrait that took inspiration from New Zealand Prime Minister Jacinda Ardern and Australian artist George Lambert.
As proud Presenting Partner of the #ArchibaldPrize with @ArtGalleryofNSW, we’d like to congratulate @YvetteCoppersmi, winner of the 2018 Archibald Prize with her stunning work ‘Self-portrait after George Lambert’
As proud Presenting Partner of the #ArchibaldPrize with @ArtGalleryofNSW, we’d like to congratulate @YvetteCoppersmi, winner of the 2018 Archibald Prize with her stunning work 'Self-portrait after George Lambert' pic.twitter.com/KLiV0DicGX
— ANZ Australia (@ANZ_AU) May 11, 2018
8. @XboxAustralia
‘Everyone deserves to play’ was the message from @XboxAustralia in May, releasing a new Adaptive Controller to make gaming more accessible.
Introducing the Xbox Adaptive Controller. Create a custom controller experience that makes gaming more accessible:
Introducing the Xbox Adaptive Controller. Create a custom controller experience that makes gaming more accessible: https://t.co/7sxIdvIPkj pic.twitter.com/VvpvgOOSFs
— Xbox Australia (@XboxAustralia) May 17, 2018
9. @7AFL
North Melbourne’s Ben Cunnington delivered a record breaking performance and Twitter fans were ready to celebrate!
.@NMFCOfficial’s Ben Cunnington is an absolute BEAST. ?
.@NMFCOfficial's Ben Cunnington is an absolute BEAST. ? pic.twitter.com/Sjj2Y564MN
— 7AFL (@7AFL) May 13, 2018
10. @Queensland
Is there anything more #SunshineState than kangaroos catching some early morning rays on the beach as the surf rolls in? @Queensland enticed Twitter fans with some quintessential video content of coastal city, Mackay.
Where else can you wake with the locals and kick back as the sunrise washes over @VisitMackay? #thisisqueensland #meetmackayregion
Where else can you wake with the locals and kick back as the sunrise washes over @VisitMackay? #thisisqueensland #meetmackayregion
— Queensland Australia (@Queensland) May 10, 2018
Latest News
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.
Entries For Five Decades Of Advertising Graduates Awards Close On Monday
Entries for the Five Decades of Advertising awards close Monday. And no extensions! Any bribery is open til Wednesday.
Cadbury Extends Commitment To Women’s Sport With Sweet New Wallaroos Deal
Rot your teeth, get fat and support women's sport all at the same time with this sweet new sponsorship arrangement.
Campfire X & Nando’s Partner To Acknowledge Traditional Land Owners Across Australia
Chicken chain unveils important First Nations initiative. The actual chickens more concerned with the Adani coal mine.
Lisa Ronson, Naysla Edwards & Ben Hill Join MFA Awards Signature Judging Panel
MFA Awards adds some serious clout to its judging panel. Still no confirmation Paulini will be performing on the night.
Connect Hearing ‘Sounds Good’ Platform Via Bread Agency
Every office has that one hard of hearing person that's oblivious to the fact. Ramp up their insecurities with this.
Ipsos Iris Data: Australians Prioritise Entertainment & Sports Over Serious News In March
Data shows Aussies prioritising light entertainment over hard news. And who can blame them if you've seen the hard news!
Fur Media Partners With Mad Paws To Support Advertisers
It's never good if your office smells like faeces & brine chunks in aspic. Not if you're pet-friendly agency Fur Media.
MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN
There are few pluses to be had with global warming, except the extension of ice-cream eating season.
Sling & Stone Scrubs Up With Lush Account
Got friends at Sling & Stone? Expect the dreaded loofah and bath bomb for birthdays/Christmas this year.
SBS’s The Cook Up With Adam Liaw Produces ‘Fewer CO2 Emissions Than Industry Average’
SBS could go full vegan for Adam Liaw's seventh season and reduce its TV audience and emissions by 99 per cent.
GumGum & Playground xyz To Merge Media Portfolio, Creating “Powerhouse” Ad Suite
GumGum & Playground xyz tap into consumer mindset. B&T prefers tapping a keg, but whatever works.
All The Winners & Grinners From The TikTok Young Lions Awards Night!
Last week saw every part of the human experience: Exalted, devastated, exhausted & stuffing sausage rolls in the corner.
TV Ratings (21/4/24): Farmer Wants A Wife Wins Sunday Prime Time
Farmer Wants A Wife does make the country life seductive. Apart from the manure stench & the bleating roosters at 5am.
Australia’s Automotive Industry Shifts Gears With CTV
How much was CTV responsible for Australia's record car sales in 2023? Or those horrible oversized American utes?
Australia’s C7EVEN Communications Launches Services In Japan With New Tokyo Office
Aussie comms agency unveils its Tokyo plans. Confirms it's still getting the hang of the toilets over there.
Daniel Goldstein Promoted To Head Of PR At Example
Try as he may to surreptitiously blend in with the wall in his photo, this PR fellow still relatively easy to spot.
Marie Claire & Volvo Partner For The Planet: Nominees For The Inaugural Marie Claire Sustainability Awards Announced
Fashion bible Marie Claire unveils its Sustainability Awards. Yet still refusing to recycle 2023's maxi skirts trend.
Sefiani Unveils A Wave Of Promotions & Appointments
Life's good in PR/comms as Sefiani unveils new hires. Well, bad news for media sites obsessed with redundancy stories.
Yahoo Launches Identity Solutions For CTV
Connected TV just got a whole lot more exciting with this innovation. Bar the incessant Friends re-runs.
Infosum Launches Data Clean Room Solution With Samsung Ads Australia
Infosum & Samsung Ads launch a data clean room solution that's a lot more than a Wettex & squirt of Ajax.
Fast 10: Bread Agency’s Amaury Treguer On Its “Unrivalled” Social Commerce Focus
Bread Agency's Amaury Treguer takes B&T's Fast 10, as he reveals why he won't be sandwiched up against the opposition.
X And Elon Musk To Sue Australia’s eSafety Commissioner Over Sydney Stabbing Takedown Order
If this all wasn't traumatic enough, Elon weighs in to prove he's the world's richest man & world's biggest dickhead.
CRA Siren Award To Be Presented At B&T Awards 2024!
Often attend award nights & think "I wish this night would never end"? Well, B&T's just got that tiny bit longer.