The Brands That Won On Twitter In 2017

The Brands That Won On Twitter In 2017
SHARE
THIS



From the SSM debate, to new phones and gaming consoles, and mac and cheese, in 2017 brands found new, innovative and engaging ways to reach their fans on Twitter.

@Apple

Apple unleashed the future with the new iPhoneX, and gave us a few reasons why we needed it in our lives (not that we needed any convincing).

@Telstra_news

Telstra give us some behind-the-scenes insight into its support of women’s tennis.

@sportsbetcomau

Dane Swan jokingly advised on Sportsbet to mate Dusty Martin who will take the Brownlow Medal home if he avoids a suspension.

@Optus

When your partner is a grammar pedant.

@XBoxAustralia

Xbox pumped up the launch of its eagerly awaited new console.

@myer

Myer gave Australia the opportunity to witness the one, the only Katy Perry in the flesh.

@7AFL

No one can resist rocking out along to this anthemic Killers song, especially not Jack Riewoldt.

@woolworths

When a steaming, crunchy golden mac and cheese puff ball GIF appeared on our Twitter feed, Aussies hit ‘like’ so hard their keyboards cracked.

@FlyAirNZ

Air New Zealand gives its Twitter followers what they want – anything to do with The Lord of the Rings. Add in a cute bird and you’ve got an immediate recipe for success.

@Melbourne

Melbourne takes the opportunity to lord its incredible run of accolades over the rest of the world’s cities.

 

Please login with linkedin to comment

Twitter

Latest News

The Wired Agency Welcomes A Trio Of New Hires
  • Marketing

The Wired Agency Welcomes A Trio Of New Hires

Sydney-based independent digital marketing player The Wired Agency has announced three new hires following a number of new business wins and existing client growth. Jessica Torstensson (pictured above, far left) joins the agency as account director from WPP’s Wavemaker in Sydney, where she led a team of nine, working primarily on the Hungry Jacks account. […]

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

Isobar & Foot Locker Invite Customers To Custom Design Nike Tuned Air Max Plus
  • Campaigns
  • Media

Isobar & Foot Locker Invite Customers To Custom Design Nike Tuned Air Max Plus

Isobar Australia has partnered with Foot Locker Asia Pacific to celebrate the 20th-anniversary drop of the Nike Air Max Plus. Better known as the ‘TN’ or ‘Tuned’, The Nike Air Max Plus remains one of the boldest, most polarising sneakers Nike has ever released, inspiring a cult following to this day. To hype the 20th […]

The Chaser Crew Score Sydney Brekkie Radio Gig On Triple M
  • Media

The Chaser Crew Score Sydney Brekkie Radio Gig On Triple M

After hosting the 3pm to 4pm timeslot on Triple M Sydney this year, the Radio Chaser team have been chosen to handle the coveted breakfast slot in the lead-up to Christmas. Commencing their brekkie duties yesterday, Craig Reucassel, Chris Taylor, Charles Firth, Dom Knight and Andrew Hansen (pictured above) have taken over from The Grill […]

BMW Teams Up With The Story Lab To Showcase BMW Genius
  • Campaigns
  • Technology

BMW Teams Up With The Story Lab To Showcase BMW Genius

The Story Lab has created a new series of content to showcase the BMW Genius program and engage customers with vehicle features and technology. The content features real BMW Geniuses – the dedicated experts who set BMW dealerships apart from other luxury car brands by guiding customers through every aspect of the vehicle. View the […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]

Infographic: Where Aussies Plan To Shop This Christmas (And It’s Bad News For David Jones)
  • Marketing

Infographic: Where Aussies Plan To Shop This Christmas (And It’s Bad News For David Jones)

A study into the Christmas shopping habits of Aussies has again found that we’re eschewing the big chain retailers and increasingly going online to buy the presents. The research, by Melbourne market research and insights agency Honeycomb, found that 60 per cent of us will do all our shopping digitally this year. When it comes to the […]

by B&T Magazine

B&T Magazine
Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]