From the SSM debate, to new phones and gaming consoles, and mac and cheese, in 2017 brands found new, innovative and engaging ways to reach their fans on Twitter.
Apple unleashed the future with the new iPhoneX, and gave us a few reasons why we needed it in our lives (not that we needed any convincing).
Say hello to the future. iPhone X.
— Apple (@Apple) September 12, 2017
Telstra give us some behind-the-scenes insight into its support of women’s tennis.
— Telstra News (@Telstra_news) January 25, 2017
Dane Swan jokingly advised on Sportsbet to mate Dusty Martin who will take the Brownlow Medal home if he avoids a suspension.
Our man Swanny has some Brownlow advice for Dusty ‘It’s Yours To Lose’ Martin pic.twitter.com/I4UjuOPaCC
— Sportsbet.com.au (@sportsbetcomau) August 1, 2017
When your partner is a grammar pedant.
Sometimes spell check can’t save you. pic.twitter.com/XLYNX1FTc6
— Optus (@Optus) January 24, 2017
Xbox pumped up the launch of its eagerly awaited new console.
— Xbox Australia (@XboxAustralia) November 6, 2017
Myer gave Australia the opportunity to witness the one, the only Katy Perry in the flesh.
— MYER (@myer) July 2, 2017
No one can resist rocking out along to this anthemic Killers song, especially not Jack Riewoldt.
— AFL on 7 (@7AFL) September 30, 2017
When a steaming, crunchy golden mac and cheese puff ball GIF appeared on our Twitter feed, Aussies hit ‘like’ so hard their keyboards cracked.
Let’s share my macaroni cheese ball…said no one ever pic.twitter.com/RtNpPJFgV7
— Woolworths (@woolworths) May 2, 2017
Air New Zealand gives its Twitter followers what they want – anything to do with The Lord of the Rings. Add in a cute bird and you’ve got an immediate recipe for success.
— Air New Zealand (@FlyAirNZ) September 22, 2017
Melbourne takes the opportunity to lord its incredible run of accolades over the rest of the world’s cities.
— Melbourne, Australia (@Melbourne) August 16, 2017