Brands Post Tributes To Prince – Can’t Help But Make Them Sound Advertorial

Brands Post Tributes To Prince – Can’t Help But Make Them Sound Advertorial

To tweet or not to tweet- that is the question brands are pondering today after the announcement that music legend Prince has died at the age of 57. Prince was found unresponsive in his home in suburban Minneapolis, Minnesota. The cause of death is not yet known.

ERIN MARY Doyle
Posted by ERIN MARY Doyle

Early this year, brands followed a similar product-placement condolences when David Bowie passed away at the age of 69. So far, two brands have deleted tweets about Prince after backlash from Twitter fans:

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The company behind Cheerios, General Mills, told website Consumerist: “As a Minnesota brand, Cheerios wanted to acknowledge the loss of a musical legend in our hometown. But we quickly decided that we didn’t want the tweet to be misinterpreted, and removed it out of respect for Prince and those mourning.”

Check out some of the brands tweeting about Prince’s passing, including a tweet from Getty Images which included a purchase link to a Getty image of Prince:

People on Twitter have not taken kindly to brands jumping on the bandwagon: