BP Chooses Ogilvy For BTL Creative And Production Services After Competitive Pitch

BP Chooses Ogilvy For BTL Creative And Production Services After Competitive Pitch
SHARE
THIS



After a thorough review of the market and following a competitive pitch, Ogilvy has successfully expanded its existing relationship with BP Australia. In addition to being BP Australia’s creative agency of record, Ogilvy’s new scope will now include all below-the-line creative, promotions, video and digital support.

This lower cost model will deliver efficiencies for BP through technology and automation of templates, briefing, approvals and digital creative asset management. The new model will be serviced via an in-house graphic operations team based at BP in Melbourne’s Docklands.

Rebecca Fyson, B2C marketing manager, BP Australia, said, “Ogilvy is known to many as the agency that delivers our above-the-line advertising campaigns including BP Ultimate and our loyalty partnership with Velocity Frequent Flyers rewards program.

“In the below-the-line space, Ogilvy will bring to BP a streamlined creative model, along with innovation, technical and production expertise. We are very pleased to announce the appointment of Ogilvy and looking forward to get started.”

Michael McEwan, managing partner, Ogilvy Melbourne, added, “We are thrilled to expand our remit on the BP business. Over the years we have consistently enjoyed working with the BP local team, including the launch last year of their ‘Fill and up and Fly’ loyalty partnership with Virgin Australia’s Velocity program.

“This win means more alignment, more value and ultimately more opportunity for both Ogilvy and BP. We can’t wait to get started.”

Last month, Velocity Frequent Flyer and BP Australia announced Pay with Points, an Australian-first initiative that enables BP customers to pay with Velocity Points at the point of sale. It is the first time an Australian airline loyalty program has allowed its members to use their frequent flyer points as currency in a retail store.

 

Please login with linkedin to comment

Latest News

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]