Bonds Undies In Hottie Mess After Brand Threatens To Sue

Bonds Undies In Hottie Mess After Brand Threatens To Sue
SHARE
THIS



A lingerie brand Hottie is threatening to sue Australian underwear company Bonds for using the word ‘hottie’ in its new range.

Sirie Palmos, the founder of lingerie brand Hottie says her company has owned the trademark for the word and brand ‘Hottie’ in Australia and New Zealand for the past decade.

Palmos is claiming that the latest campaign which celebrated Bond’s 100th anniversary featuring Iggy Azalea, caused irreversible damage to the Hottie brand. Bond’s Hottie range included the ‘Boyfriend Hottie’ and ‘Hipster Hottie’ styles which were sold in Bonds stores as well as department stores.

IGGY_BONDS2 IGGY_BONDS Bonds_Iggy_S2_

“The repetitive reinforcement of branding by Pacific Brands and their retailers make it virtually impossible for Hottie to re-establish itself as the original maker of Hottie branded underwear.

“The established reputation and sheer size of Bonds and the manner in which it is bolstered by the largest clothing retailers in Australia make unilateral marketing by Hottie … less effective, if not un-achievable,” Palmos said in a statement.

Bond’s website has changed the word ‘Hottie’ to ‘Hot’ styles. Bond’s retailers, including David Jones, have also removed references to the word ‘Hottie’ on Bonds products.

Palmos has previously sued Boost Juice for naming its winter drinks ‘Hotties’.

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?