BMW Group Australia is gearing up to help drive awareness for prostate cancer via a new partnership with the Prostate Cancer Foundation of Australia (PCFA).
As the automotive partner, BMW Group Australia’s commitment to PCFA extends the Group’s support of prostate cancer, building on existing relationships, including MINI with Movember and BMW Motorrad with the Distinguished Gentleman’s Ride.
Together with PCFA, BMW aims to increase awareness and support of prostate cancer and, importantly, raise critical funds for the cause. This will be achieved through national events, digital marketing campaigns and retail activations in all BMW, MINI and Motorrad dealerships.
Prostate cancer is the most common cause of cancer in men, affecting one in five men by the age of 85. A little known fact is that more men die of prostate cancer than women die of breast cancer. The aim of the partnership is to build the foundation of a national campaign that aims to propel the understanding and significance of prostate cancer in Australia to the benchmark achieved by breast cancer.
BMW Group Australia chief executive officer, Marc Werner, said, “BMW Group Australia is delighted to partner with the Prostate Cancer Foundation of Australia. Our Group has a strong retail, digital and customer base in Australia – and a following that directly aligns to PCFA’s audience.
“This partnership reinforces BMW Group Australia’s commitment to the community while providing a genuine vehicle to generate awareness for prostate cancer.”
The peak national body for prostate cancer in Australia, PCFA is dedicated to reducing the impact of prostate cancer on Australian men, their partners, and their families, while recognising and supporting the diversity of the Australian community.
Associate Professor Anthony Lowe, CEO of PCFA, added, “The BMW Group Australia network will provide an incredible platform to drive community awareness and support of prostate cancer.”
“The sad fact is that with 200,000 Australian men currently affected by prostate cancer, this is an issue impacting the entire community – including BMW Group Australia’s people and customers. We commend and thank BMW Group Australia for their important pledge to raise the prominence of this major men’s health issue in partnership with PCFA.”
BMW Group Australia’s support was initiated earlier this year when the PCFA logo adorned the BMW Team SRM’s M6 GT3 competing in the 2016 Australian GT Championship and the ten BMW and MINI vehicles that took part in the world’s largest tarmac rally, Targa Tasmania, in April.