Blis Partners With TVTY To Offer Moment Marketing Capabilities

Blis Partners With TVTY To Offer Moment Marketing Capabilities
SHARE
THIS



Location marketing specialist Blis has announced it has teamed up with  moment marketing company TVTY to enable Aussie brands to launch location-based ad campaigns based on real-time events.

The partnership is designed to enable marketers to deliver personalised, location-powered ads based on moments such as sporting events, changes in the weather, or stock market fluctuations, improving campaign performance and boosting ROI.

Analysing millions of data points about consumers each day, Blis provides brands with knowledge about their target audiences based on location, while TVTY’s platform monitors more than one million moments a day, including TV ads, weather conditions, sporting events, and other live-data feeds.

By merging the opportunities of moment marketing with location-powered advertising, brands will be able to capitalise on heightened interest around specific events without any manual monitoring, according to Blis’ Sydney group head, Tom Gregory.

“Blis is already leveraging real-time event data from TVTY in a number of local campaigns for FMCG and QSR brands, and the results have been fantastic,” he said.

“Agencies and brands are particularly interested in combining TVTY’s Social Trend Trigger solution with Blis’ location marketing data, and real-time layering of these live data sets is the centrepiece of our integration.

“We’re creating campaigns that operate at the forefront of contextual relevance. It’s very exciting, especially considering the integration will only deepen with time.”

TVTY chief executive Eliott Reilhac added: “We’re already seeing huge interest from brands in our Social Trend Trigger. Partnering with Blis and adding sophisticated location-based targeting will make it an even more attractive option for marketers.”

Please login with linkedin to comment

Blis TVTY

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]