Blis Partners With TVTY To Offer Moment Marketing Capabilities

Blis Partners With TVTY To Offer Moment Marketing Capabilities

Location marketing specialist Blis has announced it has teamed up with  moment marketing company TVTY to enable Aussie brands to launch location-based ad campaigns based on real-time events.

The partnership is designed to enable marketers to deliver personalised, location-powered ads based on moments such as sporting events, changes in the weather, or stock market fluctuations, improving campaign performance and boosting ROI.

Analysing millions of data points about consumers each day, Blis provides brands with knowledge about their target audiences based on location, while TVTY’s platform monitors more than one million moments a day, including TV ads, weather conditions, sporting events, and other live-data feeds.

By merging the opportunities of moment marketing with location-powered advertising, brands will be able to capitalise on heightened interest around specific events without any manual monitoring, according to Blis’ Sydney group head, Tom Gregory.

“Blis is already leveraging real-time event data from TVTY in a number of local campaigns for FMCG and QSR brands, and the results have been fantastic,” he said.

“Agencies and brands are particularly interested in combining TVTY’s Social Trend Trigger solution with Blis’ location marketing data, and real-time layering of these live data sets is the centrepiece of our integration.

“We’re creating campaigns that operate at the forefront of contextual relevance. It’s very exciting, especially considering the integration will only deepen with time.”

TVTY chief executive Eliott Reilhac added: “We’re already seeing huge interest from brands in our Social Trend Trigger. Partnering with Blis and adding sophisticated location-based targeting will make it an even more attractive option for marketers.”




Please login with linkedin to comment

Blis TVTY

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]