Following a competitive tender process between top Australian property marketing agencies, Places Victoria, the Victorian Government’s Property development agency, has appointed Blaze to assist its new residential development project in Point Cook, Victoria.
The project will see some of the most valuable remaining land adjacent to the Point Cook town centre being developed into an exciting new master planned community that includes two, three and four bedroom townhouses and public open space.
For the project, Blaze presented a comprehensive naming strategy and will be responsible for the development’s creative approach to help bring it to life in the Point Cook community. This will involve conducting stakeholder interviews, formulating the brand’s position and roll out of the creative.
Blaze Australia CEO, Leanne Krstevski (pictured above) said, “Blaze have had an outstanding working relationship with Places Victoria to date. For almost a year we’ve worked to re-brand their Valley Lake Estate which sold-out one land release in record time and dramatically lifted figures overall. We’ve also been fortunate to work alongside the team on their recent Jackson’s Hill project.
“We’re thrilled that they’ve endorsed a campaign concept that brings something different to the Point Cook residential corridor. We look forward to bringing the premium brand to life and seeing the results. It will be quite unlike any other property marketing undertaken at Point Cook, a place that is a very busy property market and which is home to over 25 existing and new estates.”
Places Victoria general manager development & construction Peter Southwell said, “The standard of submissions we received was very high, which made it a very tough decision. Where Blaze’s concepts worked for us was in their concept rationale, which linked the town centre’s locational benefits and the development name, capturing our vision for this premium project.
“Their clever mix of both high-tech and low-cost ideas also gave us something extra. The submission got our whole team talking about what could be possible – both in terms of general marketing and creating something very aspirational within our display suite.”
The project is located between Point Cook’s shopping precinct, sporting oval and board-walked wetlands area. Approximately 100 two, three, and four bedroom townhouses are being considered for the location, along with selected SOHO style townhouses.