Blackmores has announced the the appointment of Tami Cunningham as marketing director for Blackmores Australia & NZ.
Cunningham brings a wealth of marketing experience from across Australia, New Zealand and the UK, previously holding senior marketing positions at Mars, Lion, Suncorp and Foxtel. In this newly created role leading the Blackmores marketing and digital strategy, her appointment will enable a strategic and cohesive approach to brand communications across product, digital, sponsorships, PR and design.
“As a company known for its unrivalled commitment to quality and continuously maintaining the number one brand position in its category, I am excited about the opportunity to join a strong Australian company. Blackmores have a great culture, compelling values and a positive vision to truly make a difference in the lives of many.”
After an extensive selection process, Blackmores Managing Director, Australia & NZ, David Fenlon, is very pleased to appoint Cunningham and the experience she brings to the marketing division.
“Tami has previously demonstrated expertise in implementing a strong focus in brand building, supplemented by extensive experience in driving collaborative relationships between sales, category and consumer activation. We welcome her to the Blackmores family with much excitement for the future of our brand.”
Cunningham enjoys living a healthy lifestyle, engaging in regular yoga classes and outdoor activities and is thrilled to be joining a company embracing holistic health.
Having commenced the role on Monday 26 June, her appointment follows the recent recognition of Blackmores as Australia’s Most Trusted Vitamin and Supplement Brand for the ninth consecutive year.