The Biggest Tech Trends In 2017 Events You Should Know About

Processed with VSCO with c4 preset
SHARE
THIS



2016 was a huge year in events, impacted by experience-transforming technology. So what new innovations can we expect from 2017? TryBooking CEOJeff McAlister takes a look at the biggest tech trends set to shape events in the new year.

2016 was a big year for the events industry. It’s been heavily impacted by new technologies like virtual reality, cashless payments and wearables. These new technologies help attendees experience the event in a more deeper and meaningful way, one that will get them talking excitedly to their peers.

Working with event organisers every single day, we’re in a position to see and predict trends and in 2017, we’ll be seeing some exciting new developments

For both professionals and casual event hosters, getting familiar with some of the upcoming trends that will likely feature throughout the year will allow you to start learning how to leverage these trends, particularly as budgets get tighter and you’re asked to do more with less.

  1.  Paper tickets are old school, but will we say goodbye to scanning?

The introduction of mobile e-tickets and QR codes saw the demise of paper ticketing across the industry and it’s going to change again in 2017 as scanning tickets looks to become a thing of the past. Wireless innovation like Bluetooth means it will be possible to track event attendance through guests’ smartphone without them even removing it from their pocket.

This technology is set to give hosts real-time visibility about who is walking in the door in real time straight from your phone- meaning no more scanning or forgotten tickets.

Wireless systems also come with a raft of communication perks. From the ability to notify guests of changes to your event, send emergency notifications and convey logistical information about the venue, to sending special offers and promotional material, this type of technology provides an effective way to engage with attendees.

  1. More integrations to streamline workloads

Software providers are realising they can offer more value in a smarter way, by teaming up with like-minded platforms to expand their services. We expect to see more technology companies joining the API economy and streamlining the way that different platforms work together.

At TryBooking, we’ll be making the most of this ability by working with a number of third parties to make life easier for our customers and allow them to work smarter.

  1. Mobile is in, desktop is out

We all knew that mobile was going to be big, but the uptake of mobile devices and shift away from desktop has happened faster and on a larger scale than expected. To stay relevant in this age, you need to be on top of the mobile game. An app isn’t necessary if you have a mobile responsive website that visitors can easily navigate.

We’re anticipating at least a 12 per cent jump in our mobile traffic by this time next year. It pays to be mobile-ready when people are looking to purchase tickets or find more information about an event while they’re out and about.

  1. Voice search will speak volumes

Voice technology and microphones have evolved and voice search is now impressively accurate. Amazon, Google, Samsung, Apple, Microsoft and other large technology vendors have heavily invested in voice.

In fact, Google’s CEO reported earlier this year that 20 per cent of its mobile searches occured via voice search. From navigating to a website or event, to finding the event location, you can expect the audiences you’re looking to connect with will want to be vocal.

  1. Work chat won’t be limited to around the water cooler

It’s fairly simple to automate most online transactions, however people are social creatures and appreciate retaining some human interaction in the process, particularly if they’re having any issues.

As people get more busier and instant messaging becomes the communication norm, customer chat tools have become a lot more advanced and we’re seeing a significant number of transactions being completed this way.

From customer queries to paying for tickets, chatting will become a new way to engage with customers when hosting events in 2017.

  1. A picture says a thousand words but video trumps all

With the rise of platforms like Snapchat and Instagram stories, video is one of the most popular ways to be active in the social realm.

Livestreaming is set to take events to the next level, with platforms like Facebook Live and Periscope pegged as the best way to give your followers a sneak peak into your event, engage with new audiences and drive FOMO. It also serves as a simple way to produce content that can be viewed and shared after your event.

It’s clear to see that the events space is moving fast and if you’re not on board with the latest trends, you may very well fall behind. Whether you’re in marcomms, media, advertising, events or anything in between, technology is key to hosting successful, fun and engaging events in 2017.

Jeff McAlister is the CEO of Australia’s largest self-serve ticketing platform TryBooking

Please login with linkedin to comment

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

The Works Promotes Paul Swann & Tom Harber To Managing Partners
  • Advertising

The Works Promotes Paul Swann & Tom Harber To Managing Partners

The Works has promoted Paul Swann (left in photo) and Tom Harber (right) to the newly created roles of managing partners as the agency continues to build its integrated offering with RXP Group. Swann has been a creative partner at The Works for more than six years, during which time he developed work for accounts including […]

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine