The Biggest Tech Trends In 2017 Events You Should Know About

Processed with VSCO with c4 preset
SHARE
THIS



2016 was a huge year in events, impacted by experience-transforming technology. So what new innovations can we expect from 2017? TryBooking CEOJeff McAlister takes a look at the biggest tech trends set to shape events in the new year.

2016 was a big year for the events industry. It’s been heavily impacted by new technologies like virtual reality, cashless payments and wearables. These new technologies help attendees experience the event in a more deeper and meaningful way, one that will get them talking excitedly to their peers.

Working with event organisers every single day, we’re in a position to see and predict trends and in 2017, we’ll be seeing some exciting new developments

For both professionals and casual event hosters, getting familiar with some of the upcoming trends that will likely feature throughout the year will allow you to start learning how to leverage these trends, particularly as budgets get tighter and you’re asked to do more with less.

  1.  Paper tickets are old school, but will we say goodbye to scanning?

The introduction of mobile e-tickets and QR codes saw the demise of paper ticketing across the industry and it’s going to change again in 2017 as scanning tickets looks to become a thing of the past. Wireless innovation like Bluetooth means it will be possible to track event attendance through guests’ smartphone without them even removing it from their pocket.

This technology is set to give hosts real-time visibility about who is walking in the door in real time straight from your phone- meaning no more scanning or forgotten tickets.

Wireless systems also come with a raft of communication perks. From the ability to notify guests of changes to your event, send emergency notifications and convey logistical information about the venue, to sending special offers and promotional material, this type of technology provides an effective way to engage with attendees.

  1. More integrations to streamline workloads

Software providers are realising they can offer more value in a smarter way, by teaming up with like-minded platforms to expand their services. We expect to see more technology companies joining the API economy and streamlining the way that different platforms work together.

At TryBooking, we’ll be making the most of this ability by working with a number of third parties to make life easier for our customers and allow them to work smarter.

  1. Mobile is in, desktop is out

We all knew that mobile was going to be big, but the uptake of mobile devices and shift away from desktop has happened faster and on a larger scale than expected. To stay relevant in this age, you need to be on top of the mobile game. An app isn’t necessary if you have a mobile responsive website that visitors can easily navigate.

We’re anticipating at least a 12 per cent jump in our mobile traffic by this time next year. It pays to be mobile-ready when people are looking to purchase tickets or find more information about an event while they’re out and about.

  1. Voice search will speak volumes

Voice technology and microphones have evolved and voice search is now impressively accurate. Amazon, Google, Samsung, Apple, Microsoft and other large technology vendors have heavily invested in voice.

In fact, Google’s CEO reported earlier this year that 20 per cent of its mobile searches occured via voice search. From navigating to a website or event, to finding the event location, you can expect the audiences you’re looking to connect with will want to be vocal.

  1. Work chat won’t be limited to around the water cooler

It’s fairly simple to automate most online transactions, however people are social creatures and appreciate retaining some human interaction in the process, particularly if they’re having any issues.

As people get more busier and instant messaging becomes the communication norm, customer chat tools have become a lot more advanced and we’re seeing a significant number of transactions being completed this way.

From customer queries to paying for tickets, chatting will become a new way to engage with customers when hosting events in 2017.

  1. A picture says a thousand words but video trumps all

With the rise of platforms like Snapchat and Instagram stories, video is one of the most popular ways to be active in the social realm.

Livestreaming is set to take events to the next level, with platforms like Facebook Live and Periscope pegged as the best way to give your followers a sneak peak into your event, engage with new audiences and drive FOMO. It also serves as a simple way to produce content that can be viewed and shared after your event.

It’s clear to see that the events space is moving fast and if you’re not on board with the latest trends, you may very well fall behind. Whether you’re in marcomms, media, advertising, events or anything in between, technology is key to hosting successful, fun and engaging events in 2017.

Jeff McAlister is the CEO of Australia’s largest self-serve ticketing platform TryBooking

Please login with linkedin to comment

Latest News

The Wired Agency Welcomes A Trio Of New Hires
  • Marketing

The Wired Agency Welcomes A Trio Of New Hires

Sydney-based independent digital marketing player The Wired Agency has announced three new hires following a number of new business wins and existing client growth. Jessica Torstensson (pictured above, far left) joins the agency as account director from WPP’s Wavemaker in Sydney, where she led a team of nine, working primarily on the Hungry Jacks account. […]

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

Nine Reveals New Sales Team Structure Post-Fairfax Merger
  • Advertising
  • Marketing
  • Media

Nine Reveals New Sales Team Structure Post-Fairfax Merger

Media giant Nine has moved to align its newly combined sales structure with Fairfax following the merger. Under the new integrated sales structure, Nine will co-locate all of the 500-plus sales staff from Nine and Fairfax into its Nine sales offices in Sydney, Melbourne, Brisbane, Adelaide and Perth. This process is expected to be completed […]

Fearless Girl Plants Her Feet In Front Of Iconic New York Building
  • Media

Fearless Girl Plants Her Feet In Front Of Iconic New York Building

The world-famous Fearless Girl statue has taken a walk through New York City and found herself plonked in front of the city’s Stock Exchange. Fearless Girl was unveiled in March of last year and was made by artist Kristen Visbal and was funded by McCann’s client State Street Global Advisors (SSGA). Since she arrived on Wall Street, staring […]

Network 10 Forced To Rebrand ‘10 Boss’ To ‘10 Bold’ Following Fairfax Court Action
  • Marketing
  • Media

Network 10 Forced To Rebrand ‘10 Boss’ To ‘10 Bold’ Following Fairfax Court Action

The rebrand of Network 10’s channels is finally complete, after Fairfax Media (now Nine) kicked up a stink about the similarity of the ‘10 Boss’ channel to one of its own brands. Last month, Fairfax sought a temporary injunction against 10 to stop the TV network from using ‘Boss’ in the name and logo of […]

by B&T Magazine

B&T Magazine
J.Walter Thompson Melbourne Named Baby Bunting’s Lead Creative Agency
  • Advertising

J.Walter Thompson Melbourne Named Baby Bunting’s Lead Creative Agency

Following a competitive pitch process, baby goods retailer Baby Bunting has appointed J. Walter Thompson Melbourne and its in-house creative partners from Girl, to be its lead creative agency. J. Walter Thompson Melbourne managing director Michael Godwin said: “While it’s so tempting to frame this news as us being entrusted with a new bundle of […]

Isobar & Foot Locker Invite Customers To Custom Design Nike Tuned Air Max Plus
  • Campaigns
  • Media

Isobar & Foot Locker Invite Customers To Custom Design Nike Tuned Air Max Plus

Isobar Australia has partnered with Foot Locker Asia Pacific to celebrate the 20th-anniversary drop of the Nike Air Max Plus. Better known as the ‘TN’ or ‘Tuned’, The Nike Air Max Plus remains one of the boldest, most polarising sneakers Nike has ever released, inspiring a cult following to this day. To hype the 20th […]

The Chaser Crew Score Sydney Brekkie Radio Gig On Triple M
  • Media

The Chaser Crew Score Sydney Brekkie Radio Gig On Triple M

After hosting the 3pm to 4pm timeslot on Triple M Sydney this year, the Radio Chaser team have been chosen to handle the coveted breakfast slot in the lead-up to Christmas. Commencing their brekkie duties yesterday, Craig Reucassel, Chris Taylor, Charles Firth, Dom Knight and Andrew Hansen (pictured above) have taken over from The Grill […]

BMW Teams Up With The Story Lab To Showcase BMW Genius
  • Campaigns
  • Technology

BMW Teams Up With The Story Lab To Showcase BMW Genius

The Story Lab has created a new series of content to showcase the BMW Genius program and engage customers with vehicle features and technology. The content features real BMW Geniuses – the dedicated experts who set BMW dealerships apart from other luxury car brands by guiding customers through every aspect of the vehicle. View the […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]

Done & Dusted! 90% Of Aussies Say They’ve Finished The Christmas Shopping
  • Marketing

Done & Dusted! 90% Of Aussies Say They’ve Finished The Christmas Shopping

New research has revealed that nine in 10 Aussies have already done their Christmas shopping, with just 11 per cent leaving their shopping to December and only four per cent leaving it to the week before Christmas. The findings come from a survey of1021 Australians[ commissioned by parcel delivery service CouriersPlease (CP). In the survey, CP […]

Seven-Year-Old Tops YouTube’s Top 10 Earner List For 2018
  • Marketing
  • Technology

Seven-Year-Old Tops YouTube’s Top 10 Earner List For 2018

The top 10 YouTube earners for 2018 have been revealed with (get ready to feel really depressed) a seven-year-old who reviews toys online coming in at the number one spot. According to the list compiled by Forbes, Ryan, who’s site is called Ryan ToysReview, pulled in a staggering $22 million ($A30.6 million) from reviewing toys […]

by B&T Magazine

B&T Magazine
Report: Aussie Consumers Want Brands To Stand Up For Local Causes
  • Marketing

Report: Aussie Consumers Want Brands To Stand Up For Local Causes

A new study has found that three-quarters of Australians want brands to get more involved with the issues they care about. This is the insight from Purpose in Asia, a new report from Kantar revealing a disconnect between the causes that dominate global media and international brand campaigns, and issues that matter to consumers across the region. […]

New Idea Goes Royals Crazy With Mini Mag Devoted To Her Maj & Family
  • Media

New Idea Goes Royals Crazy With Mini Mag Devoted To Her Maj & Family

Pacific’s New Idea has launched New Idea Royals, a mini magazine driven by unprecedented interest in all things royal that completes the brand’s multiplatform approach to royal coverage.   Inserted into the weekly edition of New Idea, the mini magazine joins the New Idea Royals podcast, an online dedicated royal vertical and the rapidly-growing Facebook page, […]

How To Present In A World Of Growing Technology & Jargon
  • Opinion
  • Technology

How To Present In A World Of Growing Technology & Jargon

Emma Bannister (pictured below) is the founder and CEO of Presentation Studio, APAC’s largest presentation communication agency, and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest post for B&T, Bannister shares her tips on how to make your next presentation tech savvy without boring […]

Opinion

by B&T Magazine

B&T Magazine
Eliza O’Hare Named Editor Of Bauer’s Inside Out Magazine
  • Media

Eliza O’Hare Named Editor Of Bauer’s Inside Out Magazine

Bauer Media has announced the appointment of Eliza O’Hare as editor of Inside Out magazine. O’Hare joins Inside Out from Bauer Media’s Harper’s BAZAAR, where she was associate editor for three years. O’Hare has nearly 30 years’ experience in the media and publishing industry, having started her career as a cadet at ACP magazines before working […]

Infographic: Where Aussies Plan To Shop This Christmas (And It’s Bad News For David Jones)
  • Marketing

Infographic: Where Aussies Plan To Shop This Christmas (And It’s Bad News For David Jones)

A study into the Christmas shopping habits of Aussies has again found that we’re eschewing the big chain retailers and increasingly going online to buy the presents. The research, by Melbourne market research and insights agency Honeycomb, found that 60 per cent of us will do all our shopping digitally this year. When it comes to the […]

by B&T Magazine

B&T Magazine
Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]