Australia Day Campaigns: The Beauts & The Blunders

Australia Day Campaigns: The Beauts & The Blunders
SHARE
THIS



It’s the first long weekend of the year and on Monday we’re sure to see scores of Aussie flags waving about as people converge beaches and BBQs for the ultimate Australia Day experience.

Brands, too, are keen to capitalise on the hype of Australia Day, sometimes it goes splendidly well and other times it’s a bit of a face palm.

Here are some of the highlights and lowlights over the past few years.

1. McDonald’s

In the spirit of our love for lazy language use, fast food chain McDonald’s changed its name to Maccas in 2013. It was part of the brand’s larger Australia Day campaign.

Image via NY Daily News

Image via NY Daily News

2. Vegemite

Vegemite showed its true Aussie spirit in 2012 by changing its name to ‘Australia’ for Australia Day.

Image via AdNews

Image via AdNews

3. MEAT & LIVESTOCK AUSTRALIA

It wouldn’t be a list about Australia Day campaigns without mentioning these guys.

Media personality Sam Kekovich had been fronting the MLA Australia Day campaign for a while, but this year MLA changed tack and recruited national treasure, Richie Benaud for its Australia Day ad.

However Kekovich certainly got a lot of attention when he was the face.

In 2005…

…and many more after…

4. Everyone deserves a day off

Animals Australia began the initiative ‘Everyone deserves a day off’ in January 2013 to encourage people to go meat-free on Australia Day.

5. IGA

For Australia Day last year supermarket chain IGA appropriated Slim Dusty’s iconic ‘G’day G’day’ song for its campaign.

Customers could download and stream the remixed song until April.

https://www.youtube.com/watch?v=5Q6alJWN6qA

6. Dick Smith

The ad was banned. Need we say more?

7. Aldi

Some of you may recall last year when Aldi put out some T-shirts saying Australia was established in 1788. It caused quite the raucous on social media that’s for sure.

aldi tweet2

Tweet us about your favourite Australia Day campaign @bandt.

Don’t miss out on all the latest news and behind-the-scenes photos, follow us on Twitter, Facebook and Instagram

Latest News

Taking A stand? Just Do It…Maybe
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]