Campaign: The Search for Australia’s Smoothest Pick Up Line

Campaign: The Search for Australia’s Smoothest Pick Up Line
SHARE
THIS



Nad’s, the Australian hair removal company, is searching for Australia’s Smoothest Pick Up Line.

The PR agency behind the creative concept, Believe Advertising, says the campaign is built around Australia’s love of cheeky one liners.

“I wanted to create a campaign for Nad’s that would get Australians to have a laugh while also reminding them that Nad’s has been making smooth bodies for over 22 years,” said Adrian Falk, Believe Advertising’s director.

Believe Advertising Creates Nad's Search for Australia's Smoothest Pick Up Line

 

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]