Nature’s Own, one of the longest established vitamin brands in Australia, has launched its first live activation for the new campaign A Force of Nature at Floriade festival with BEcause Brand Experience.
BEcause who are dedicated to enhancing brand love, was responsible for creating the Nature’s Own Force of Nature Dome which provides an educational consumer experience that will run for the duration of the 30 day event.
The Dome experience invites Floriade visitors to discover more about their own natural strengths through a series of interactive tests. Consumers can also learn how Nature’s Own can help them be a Force of Nature with free Education Health Talks and Naturopathic consultations, all of which provide visitors with a meaningful and memorable live brand experience.
Visitors also have the opportunity to purchase Nature’s Own products at special show prices as well as enter into a photo booth competition to win a Fitbit every day.
Whilst the experience encourages visitors to learn more about themselves, Nature’s Own and BEcause are also looking to uncover everyday Forces of Nature from across Australia through the engagement.
Janice Hoogeveen, head of VMS marketing and innovation at Sanofi Consumer Healthcare (makers of Nature’s Own) said the brand was excited to work with BEcause and be part of Floriade.
“Through this activation we wish to celebrate positive ageing and meet with people from all across the country who visit Floriade and provide them will tools and ideas on how they can be a Force of Nature.”
Gareth Brock, client development director at BEcause commented, “we’re really proud to be working with Nature’s Own on their first live activation for the Force of Nature campaign. The Floriade audience are loving the chance to personally experience the brand in an engaging and meaningful live experience like the Force of Nature Dome.”