Bauer Media’s content marketing arm BauerWorks has been appointed by Dubai‘s Department of Tourism and Commerce Marketing (DTCM) to provide premium editorial content.
As editorial service provider, BauerWorks will produce daily content for the Emirate’s primary tourism website Visitdubai.com as well as for its social channels and partner sites.
The collaboration comes as Dubai continues to redefine itself as one of the world’s leading travel destinations ahead of the milestone 2020 Expo, which aims to showcase and explore what is possible when new ideas and people connect.
The project will be led by editorial director Susan Skelly, who said, “Our mission is to showcase Dubai as a city of far more diverse experiences than people may have imagined.
“We are creating premium editorial content for leisure and business travellers at a time when they are seeking information and inspiration via new media channels.”
BauerWorks executive general manager Eugene Varricchio added, “We are delighted to have been chosen by Dubai’s Department of Tourism and Commerce Marketing’s as its premium digital content partner. Dubai is one of the fastest growing tourism destinations and we’re looking forward to sharing all that it has to offer with the world.”
The new wins follow BauerWorks taking out two Content Marketing Awards in the US.