Bauer’s Cosmo Named Official Mardi Gras Media Partner

Bauer’s Cosmo Named Official Mardi Gras Media Partner

Bauer Media has announced Cosmopolitan magazine as an official media partner of the 2018 Sydney Gay and Lesbian Mardi Gras. COSMO’s Mardi Gras sponsorship will deliver a month-long celebration of activities in the Parade’s 40th anniversary year.

In addition to the event sponsorship, COSMO is producing its second Pride Issue for March, on sale 5th February.

Fiorella Di Santo, Bauer Media general manager – fashion, food, luxury and home said, “The partnership with the much loved Mardi Gras festival is a key showcase of Cosmo’s brand values. The Cosmo audience is growing, with over 1.2 million social connections, and our readers have never been more socially aware. We’re thrilled with this sponsorship as it will allow us to continue to engage, inspire and empower future generations of COSMO readers.”

This follows Bauer Media’s recent successful partnership with the Victoria Racing Club’s Spring Racing Carnival, which saw activations and events, content creation and hospitality opportunities over the course of the Carnival.

As with the Victoria Racing Club partnership, Bauer will be collaborating with selected advertising partners that say yes to love and champion equality as part of the Mardi Gras sponsorship. Visit Las Vegas has signed on as a diamond sponsor with additional bespoke opportunities around content initiatives and hospitality created for advertising partners.

A highlight of the Mardi Gras sponsorship sees COSMO and Cosmo Bride delivering unique activations at the popular Mardi Gras Fair Day in February. Festival-goers can visit the COSMO ‘Quickie Tent’ for hair and makeup touch-ups, glitter braids and glitter beards, whilst COSMO Bride will host a floral archway were couples and friends alike can dress up and create their own social media SSM wedding moment.

“We are absolutely thrilled to have an iconic brand like COSMO on board in 2018. The support and love that COSMO and its readers have shown the LGBTQI community is such a positive thing for all Australians. We can’t wait to celebrate in style all month long with COSMO!” said Terese Casu, Sydney Gay and Lesbian Mardi Gras CEO.

COSMO’s Mardi Gras sponsorship is a continuation of the magazine’s celebration of love and equality, as seen across the inaugural Pride Issue last March, the latest issue of COSMO Bride’s SSM ‘yes vote’ Editor’s Letter and a rainbow banner makeover of the COSMO website, to name a few.




Please login with linkedin to comment

Bauer Media Cosmopolitan gay and lesbian Mardi Gras

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]