Bauer Media Inspires Chinese Consumers With Luxury Food And Fashion

Bauer Media Inspires Chinese Consumers With Luxury Food And Fashion
SHARE
THIS



Bauer Media, in partnership with the City of Sydney and Westpac, will officially launch the annual Harper’s BAZAAR and the inaugural Australian Gourmet Traveller Chinese New Year editions tonight at Primus Hotel – Sydney’s newest luxury destination.

Tailored to incoming tourists arriving in Australia across the Chinese New Year period, the free publications will deliver affluent Chinese consumers with dedicated luxury fashion, food and lifestyle guides published in Chinese.

Editor of Harper’s BAZAAR Kellie Hush said, “I’m thrilled to be publishing our fourth issue of Harper’s BAZAAR in Chinese.

“Showcasing the best in local luxury fashion and premium Australian retail, the annual issue has become the must-have guide for affluent Chinese tourists arriving in Australia over the Chinese New Year period. It’s also a great example of our ability to deliver a niche and targeted marketing solution for our advertising partners.”

Editor of Australian Gourmet Traveller Anthea Loucas added, “The launch of Gourmet Traveller follows the success of the Harper’s BAZAAR Chinese edition and adds an element of see, do, and taste to the consumer journey. The inaugural edition also marks the beginning of a big year for Gourmet Traveller as we celebrate 50 years of publishing in Australia.”GTChinese_COVER

On the partnership, Westpac Banking Corporation CMO Martine Jager said, “Westpac is excited to partner with Harper’s BAZAAR for its fourth annual Chinese issue.

“Westpac was the first Australian bank to open an office in China in 1982 and this particular issue follows the story of our commitment to Chinese customers and the support we provide to help them build a successful life in Australia. With Westpac approaching our 200th year in 2017, we are proud of our long standing relationship with our Chinese customers.”

Sydney Lord Mayor Clover Moore commented that 2016 marks the 20th anniversary of City of Sydney’s Chinese New Year Festival – an event that has grown to become one of the largest, most vibrant and exciting celebrations outside of China.

“From its modest beginnings as a community street market, our Lunar New Year festivities are now one of the largest outside Asia. Embracing performance, art, fabulous food, dragon boat racing and much more, our celebrations have a distinct Sydney style, and have retained the strong community involvement that makes our festival so special,” Moore concluded.

Harper’s BAZAAR and Australian Gourmet Traveller Chinese New Year editions are available across Sydney in selected Westpac branches, City of Sydney information centres, selected premium hotels including The Star and Primus Hotel, Westfield Sydney and through selected Abercrombie & Kent travel agents. Consumers can also download the free publications on iPad via iTunes.

Latest News

Tourism Campaign: Self-Confessed “Boring” Nebraska Declares “It’s Not For Everyone”
  • Campaigns

Tourism Campaign: Self-Confessed “Boring” Nebraska Declares “It’s Not For Everyone”

How do you attract tourists when, let’s be honest, your home state’s just a bit boring? That was the dilemma facing US midwestern town Nebraska which, due to a lack of things to do, was facing a visitor shortage and had been voted the “least likely state” tourists planned on visiting. Hence, its new tourist catchphrase, “Honestly, […]

by B&T Magazine

B&T Magazine
APN Outdoor Boss James Warburton To Exit
  • Media

APN Outdoor Boss James Warburton To Exit

After less than a year in the role, APN Outdoor CEO James Warburton will leave the business following the completion of its acquisition by JCDecaux. The Federal Court of Australia was the latest regulator to give the JCDecaux-APN Outdoor deal the green light, announcing its approval to APN shareholders yesterday. Warburton joined APN Outdoor in […]

by B&T Magazine

B&T Magazine
Six Tips To Getting Your Opinion Heard In Meetings
  • Opinion

Six Tips To Getting Your Opinion Heard In Meetings

Michelle Sales (pictured below) is a leadership speaker, coach and trainer and author of The Power of Real Confidence. In this book extract below, Sales offers her tips to make sure your voice gets heard at any meeting… It was Eleanor Roosevelt who once said, ‘You gain strength, courage and confidence by every experience in which […]

Opinion

by B&T Magazine

B&T Magazine
How To Foster A Culture Of Creativity
  • Opinion

How To Foster A Culture Of Creativity

Emma Bannister (pictured below) is the CEO of Presentation Studio and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In this guest post, Bannister offers her top tips to get the creative juices flowing… Many of us wrongly assume that to be creative, means to […]

by B&T Magazine

B&T Magazine
Buxton Real Estate Appoints JPD As Strategic, Creative & Digital Agency
  • Advertising
  • Marketing

Buxton Real Estate Appoints JPD As Strategic, Creative & Digital Agency

Melbourne real estate group Buxton has appointed independent agency James Phillip Design (JDP) to handle strategic, creative and digital duties. JDP managing director James Peltekis said the agency was very excited about the appointment. “We’ve been collaborating with Buxton for a while now, working on their overall brand strategy and refreshing their brand. We’re delighted […]

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]