It’s been a long time coming, but the unrealistic, unnatural-looking Barbie bod has been revamped with a host of hot new body sizes.
The thin waist, tiny limbs and overt bust has been overthrown, and the new Barbie Fashionistas line has now expanded to include curvy bodies, tall bodies and petite bodies.
This week’s TIME magazine has also stepped up to mark the occasion, featuring a new look Barbie on the cover with the headline ‘Now can we stop talking about my body?’.
A new commercial is also doing the rounds thanks to acclaimed documentary maker Rory Kennedy.
Working with agency BBDO San Francisco, Kennedy crafted a mini-documentary featuring kids and Mattel execs (mostly designers) talking about the move to toward dolls with more realistic proportions.
Support has come thick and fast on social media as well, with an overall ‘about time’ sentiment:
— Barbie (@Barbie) January 28, 2016
— Diaries Of Lea ✨ (@diariesoflea) January 28, 2016
— SISUGIRLS (@SisuGirls) January 28, 2016
— Elana Rabinowitz (@ElanaRabinowitz) January 28, 2016
— AOL.com (@AOL) January 28, 2016