Bank Of Queensland Turns To Dashing To Build Marketing Platform

Bank Of Queensland Turns To Dashing To Build Marketing Platform
SHARE
THIS



Bank of Queensland (BOQ) has selected retail marketing specialist Dashing Group to build an integrated local marketing platform to manage its branch-based print and digital campaigns, merchandising and signage.

Dashing was awarded the business following a tender and extensive review by BOQ, which is one of Australia’s largest regional banks with more than 180 branches across the country.

The platform gives BOQ a centrally-managed portal for print; electronic, direct and unaddressed mail; merchandising and signage, accessible by individual branches across their network to help manage localised marketing initiatives.

Built by Dashing’s dedicated technology team, the customised portal is designed to deliver significant cost and time efficiencies for BOQ’s campaign creation and marketing collateral by automating artwork processing, reducing the time it takes to get to market and ensuring consistency and compliance with brand guidelines.

In addition, Dashing has integrated other key BOQ platforms, including Salmat direct mail services, into the portal to ensure a seamless operation.

Toby Mckinnon, general manager of marketing at BOQ, said: “After an extensive review process, we were very happy to work with Dashing Group.

“Dashing took a collaborative and strategic approach to business requirement, and were an excellent cultural fit for our organisation.”

Russell Kavnat, CEO of Dashing Group, said: “We are delighted to be working closely with BOQ to launch a new platform that streamlines its localised marketing and campaign management.

“Our technology team have created a bespoke solution for the bank that enables local branches to produce marketing collateral that is brand consistent, quickly and efficiently.”

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.