Bands Will Make Their Gigs, Says RAC Roadside Assistance’s Latest Campaign

Bands Will Make Their Gigs, Says RAC Roadside Assistance’s Latest Campaign

J. Walter Thompson has launched a new campaign for RAC Roadside Assistance. The work addresses drivers who don’t believe they’ll break down by reminding them that RAC makes a bad situation better for over 8000 members a week.

Rebecca Tilly
Posted by Rebecca Tilly

J. Walter Thompson Perth creative director Dav Tabeshfar said: “The ‘Bad, Worse, Better.’ idea lets us talk about the cold, hard breakdown stats, then gives us a lovely little glimpse into the more intimate anxiety that RAC Roadside Assistance rescues us from.”

The campaign features two 30-second TVCs, radio, outdoor and digital. The TVCs were directed by Matt Kamen at GoodOil Films.

https://youtu.be/_6NLjrByrjM

https://www.youtube.com/watch?v=LzAuTR05X1A

Creative Credits:

ECD: Simon Langley

CD: Dav Tabeshfar

Creative: Elliott White

Creative: Patrick Allenby

Creative: Dav Tabeshfar

Agency Producer: Paul Friedmann

Account Director: Tammy Hackett

Account Manager: Lucy Stoelwinder

Executive Planning Director: Angela Morris

Planner: Celia Garforth

Client: Danielle Olbromski

Production Company: Goodoil Films

Producer: Llew Griffiths

Director: Matt Kamen

Sound: Brainestorm

Post Production: Method