French fashion designer Olivier Rousteing, the creative director of fashion house Balmain, has partnered with NikeLab to create a limited-edition collection of apparel and footwear centered on soccer.
The collection is called NikeLab x Olivier Rousteing: Football Nouveau, and includes Balmain-esque shiny black and gold soccer wear. According to a press release, the collection is inspired by the “lifestyles of professional football players competing in Europe’s biggest championship this summer, the men’s and women’s offerings are designed to meet off-pitch performance needs while pushing the sport’s aesthetic forward.”
“Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes,” Rousteing said. “What I love about this collection is that we are integrating the iconic style of football into sport style.”
“Olivier was obsessed with the complete look, making sure each piece worked together — not just within the men’s and women’s collections, but also between the two,” Jarrett Reynolds, NikeLab Senior Apparel Design Director added. “At every design review, he’d ask, ‘Would a football player really wear that?’ That question helped keep the collection rooted in sport.”
Rousteing is already promoting the line on his Instagram account, which boasts more than three million followers. He posted a series of images mostly featuring himself, but also one including the Portuguese football star Cristiano Ronaldo.
Check out his Instagram feed:
SO proud of Cristiano Ronaldo being part of my team. JOIN THE TEAM !! #champion #epic @nikelab @Dazed @Cristiano #Nikelab #nikefootball nike.com/OR Photography by @nick_knight Styling @robbiespencer #dreamteam
A photo posted by OLIVIER R. (@olivier_rousteing) on
Nike has had a big few weeks, it reportedly signed a staggering £60 million ($A121 million) a season for the next 10 seasons for the new kit sponsors with English Premier League club Chelsea after they dumped its sponsorship deal with Adidas.