Sparc Media Reveals What Consumers Are Thinking When It Comes To Cars

Sparc Media Reveals What Consumers Are Thinking When It Comes To Cars

Environmental concerns are low and consumerism is high when it comes to buying a new car, a recent automotive consumer insights study shows.

Vivian Castelino
Posted by Vivian Castelino

Sparc Media recently ran an automotive consumer survey across 500 people in Australia to gain insights on their buying behaviour.

Here are the top 3 findings:

1. 74 per cent will start the search for the next car online.

2. 72 per cent are happy to switch brands.

3. Price is the highest consideration when making a purchase at 72 per cent. 35 per cent of the respondents were also willing to travel more than 50 km to get a further five per cent discount.

Have a look at the infographics below for more findings: 

Infographics_auto_consumer_insights