Are Australians Still Excited About The Melbourne Cup?

2014 Melbourne Cup
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Australians have taken to social media to express their sentiments towards this year’s Melbourne Cup. With Twitter set to live stream the races, Adrian Mottershead, Market Leader ANZ at social media software company Spredfast, dives into the hot topics surrounding the race.

Some key findings are:

> There have already been 20,508 tweets shared about the upcoming race

> The top three horses who are most talked about are

  • 1. Jameka
  • 2. Almandin
  • 3. Hartnell

> The top topics are:

  • 1. Tickets
  • 2. Melbourne Cup Festival
  • 3. Fashion

SOV_Hashtags

Leading up to the race, there’s almost as many tweets this year as last year.

  • 2015 Conversation volume: 20,999
  • 2016 Conversation volume: 20,508
    • Change: minus two per cent
  • Sentiment surrounding the cup this year
    • 16 per cent Positive
    • 75 per cent Neutral
    • Nine per cent Negative
  • The most popular horses on Twitter right now:
  1. Jameka
  2. Almandin
  3. Hartnell
  4. Qewy
  5. Curren Mirotic
  6. Wicklow Brave
  7. Big Orange
  8. Grand Marshal
  9. Heartbreak City
  10. Real Love
  11. Gallante
  12. Grey Lion
  13. Bondi Beach
  14. Assign
  15. Oceanographer
  16. Sir John Hawkwood
  17. Almoonqith
  18. Who Shot Thebarman
  19. Our Ivanhowe
  20. Pentathlon
  21. Tally
  22. Excess Knowledge
  23. Exospheric
  24. De Little Engine
  25. Beautiful Romance
  26. Tom Melbourne
  27. Secret Number
  • The most popular associated terms:

Topics:

  1. Tickets
  2. Melbourne Cup Carnival
  3. Fashion
  4. Boycotting CUB
  5. Caufield Cup

Hashtags:

  1. #melbournecup
  2. #springracing
  3. #horseracing
  4. #melbourne
  5. #coxplate
  6. #news
  7. #australia
  8. horse racing
  9. #ticket
  10. #melbcupcarnival

Through this social media analysis, it is evident that Australians are still excited for this year’s Melbourne Cup and have already taken to Twitter to place their bets on the most popular horses.

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Social Media Tina Arena

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