Australian Rugby Union Sign With New Sponsor SOS Hydration

Australian Rugby Union Sign With New Sponsor SOS Hydration

The Australian Rugby Union (ARU) has today announced a new partnership with sports hydration company SOS Hydration Inc. (SOS).

Beginning in 2017, SOS will become the official hydration partner of the Qantas Wallabies through the 2019 Rugby World Cup in Japan, as well as the Qantas Australian Sevens teams, including the World and Olympic Champion Australian Women’s Sevens team, in the build up to their Tokyo 2020 Olympic Games campaign.

Pictured above: Bill Pulver & Andrew Shaw

Developed in 2013, SOS is a comprehensive hydration solution formulated with the very latest in sport and medical science to combat dehydration as a result of sports and active lifestyles.

SOS entered the Australian market in 2015 having established a global reputation as one of the most premium hydration products available. Developed by a medical physician and two former professional athletes, SOS has a fundamental commitment to ongoing research to ensure its products are of the healthiest and most effective on the market.

Within the new three-year partnership, SOS will facilitate the distinctive hydration needs associated with the demands of training, travel and the unique match-day requirements of the Qantas Wallabies and Australian Sevens squads.

SOS provides a distinctive formula that is free of additives and artificial ingredients, non-GMO, incredibly low in sugar while maintaining high levels of electrolytes and a fast rate of absorption.

Throughout the partnership SOS will continue its research into hydration within the recently developed ‘SOS Sweat Lab’ in Melbourne. The Sweat Lab will further assist the ARU by evaluating the individual hydration needs of the player’s to determine those required on the field. As well as being available for High Performance Sport, the SOS Sweat lab is also open to the public.

Head of Team Wallaby Physical Performance, Haydn Masters said, “SOS provides a crucial element of the team’s hydration strategy. The medical grade formulation maximises hydration both in the training environment and for our extensive air travel requirements, combatting the negative effects of long term exposure to the poor cabin environment well before we arrive.

“The sachets allow us to individualise player hydration strategies based off sweat rates. SOS is the one stop shop to our athlete hydration needs.”

ARU general manager, commercial, John Nicholl added, “We welcome SOS aboard as the official hydration of the Qantas Wallabies and the Qantas Australian Sevens teams through until 2020.

“We are proud of our association with a brand that is focused on the well-being of athletes and projects a message of healthy living, effectiveness and credibility.”

SOS Hydration Australia’s MD Andrew Shaw is a lifelong Wallabies fan.

“This is more than a business partnership for us, it’s a personal one. My involvement with SOS grew from the incredible benefits I experienced while using it, so to be able to bring that to a sport and a team that I love is the beginning of what is very much a passion-project for all of us here at SOS,” said Shaw.

 

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]