Australian Podcaster Whooshkaa Expands Into Content Creation

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.

Australian podcaster Whooshkaa is building on its success with an expansion into brand-oriented content creation.

B&T Magazine
Posted by B&T Magazine

Whooshkaa has appointed former Ensemble Australia group ideas director Corey Layton to lead the way as its Director of Content and Marketing. Layton will spearhead Whooshkaa’s production of brand-oriented, content-rich podcasts and integrated commercials.

Corey Layton

Corey Layton

“We’re excited to have Corey aboard to lead our expansion into audio content creation,” said Whooshkaa founder Rob Loewenthal. “He has a wealth of experience in client integration and has seen the demand for brand-led content through his work in advertising and radio. He is passionate, energetic and highly skilled. He joins us at a time when Whooshkaa is proud to be hosting Fairfax’s first investigative series, Pheobe’s Fall. The response to this audio series has been phenomenal.”

Layton has delivered integrated content-led concepts for clients at Ensemble, Southern Cross Austereo, Nova and Global Radio in the UK.

“It’s about building content where audiences come first,” Layton said. “With consumers in control more than ever before, brands are moving away from interrupting the consumer experience to creating content they crave.”

“We’re excited to help brands, publishers and influencers create authentic audio stories that people seek out and share. Our world-class technology supports great story-telling about everything under the sun and beyond.”

Whooshkaa is a unique, free platform providing podcasters with sophisticated hosting and ad injection technology, an advertising network connecting brands with podcasters and advanced listener analytics measuring time spent listening to individual podcasts.

It enables Australian publishers and influencers to monetise their talent on a large scale by injecting advertising into their audio shows. Podcasters receive the lion’s share of net advertising revenue generated by their show.