Australian Catalogue Awards: All The Winners Revealed

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The Australasian Catalogue Association (ACA) hosted its 25th Annual ACA Awards last Friday night, recognising expertise and excellence in catalogue and letterbox marketing. With retailers, creatives, agencies, printers and distributors all in the same room there was a great deal of excitement amongst the record 722 guests.

Hosted at Crown Palladium, Melbourne and affectionately referred to in the industry as the ‘Catalogies’, guests celebrated one of Australia and New Zealand’s most effective and resilient media channels. Former designer and funny-guy Dave Thornton, as Master of Ceremonies, kept the crowd entertained throughout the 47 award categories which included, for the first time, six categories for New Zealand entrants only.

“With the ACA having successfully launched in New Zealand earlier this year, we were very excited to then launch six New Zealand categories to the Awards,” commented Kellie Northwood, Chief Executive Officer, ACA. “New Zealand creatives and retailers have built a strong reputation for their innovation and creativity when developing retail communications and it has been demonstrated tonight and through all the submissions received.”

Clemenger BBDO were triumphant for their work on enhancing the Myer brand. Not only winning ‘Agency of the Year’, Clemenger BBDO also took home five category wins for Myer with ‘Catalogue Retailer of the Year – up to 1.5M’, ‘Children’s Apparel’, ‘Whitegoods, Electricals, Electronics & Home Entertainment’, ‘Technology on Paper – Effectiveness’ and ‘Multi-channel Campaign’.

Pippa O’Regan, Head of Retail, Clemenger BBDO said on the night, “We are thrilled to have claimed the title of Agency of the Year. Working with the dedicated team at Myer has been great and we’re very proud of our efforts. The other finalists were all very deserving and it’s great to see just how much talent there is in the industry right now.”

Myer, Harvey Norman and Dan Murphy’s came out as winners for ‘Retailers of the Year’ across their sectors, and Woolworths came out triumphant winning the ‘Supermarkets’ Awards against Finalists ALDI, Ritchies and Coles Supermarket. It was fierce competition across the board with over 700 entries this year.

The prestigious ‘Judge’s Choice’ Award went to Peter Alexander, for their ‘Mother’s Day’ catalogue produced by Paper Stone Scissors. This Award cannot be entered, rather each of the 57 judges select the best of the best across all categories and then the Winner is selected from the final four – a great achievement for all the Paper Stone and Scissors team.

“We are honoured to be recognised for our work with Peter Alexander! This catalogue was all about communicating the style and personality of the brand and I’m so glad that our team’s dedication and efforts were highlighted this year for doing just that,” said Emily Woollett, Creative Director, Paper Stone Scissors.

With $1,000 CASH Prizes being awarded to ‘Best Young Talent’ and ‘Best Young Designer’ the winners, Yen Huang from Myer and Anthony Christie from Kmart, were delighted to be selected across their industry peers.

Anthony Christie commented “I am so honoured to have won this award! I could not have done it alone – thank you to my team for all of your support and mentorship over the past year.”

Kellie Northwood said of the night “Tonight is such a great celebration of a rich, diverse and creative industry, from retailers and agencies to printers and distributors, we all come together to celebrate the hard-work that goes into catalogue and letterbox marketing throughout the year. With an Audience Reach higher than any other media channel at 19.8M and readership at 77%, Australian and New Zealand consumers love catalogues. Twenty-five years of Awards is a terrific milestone for the industry and looking back through the history of Winners it is amazing that the majority of brands entering in the first years of the Awards are still participating today.”

To find out how agencies are using catalogues to great effect for Aussie retailers, check out this case study.

All the winners on the night included: (click here for the entire list of winners)

MAJOR AWARDS

AGENCY OF THE YEAR (Sponsored by Fairfax Media)

WINNER

CLEMENGER BBDO

BEST YOUNG DESIGNER (Sponsored by Offset Alpine Printing)

WINNER

ANTHONY CHRISTIE of Kmart

BEST YOUNG TALENT (Sponsored by Stora Enso)

WINNER

YEN HOANG of Myer

JUDGES CHOICE (Sponsored by Australia Post)

WINNER

PETER ALEXANDER – ‘Mother’s Day’ produced by Paper Stone Scissors

CATALOGUE RETAILER OF THE YEAR – UP TO 1.5M (Sponsored by Norske Skog)

WINNER

MYER –  Produced by Clemenger BBDO

CATALOGUE RETAILER OF THE YEAR – UP TO 3.5M (Sponsored by Norske Skog)

WINNER

HARVEY NORMAN GROUP – Produced by GP Advertising

CATALOGUE RETAILER OF THE YEAR – OVER 3.5M (Sponsored by Norske Skog)

WINNER

DAN MURPHY’S – Produced by Hardie Grant and Red Jelly

HOME (Sponsored by IPMG)

KITCHENWARE AND HOME INTERIORS

WINNER

BAILEY – ‘Bailey’ produced by Hoyne

FURNITURE, BEDDING AND MANCHESTER

WINNER

DAVID JONES – ‘SS15 Brand Book Two’ produced by Whybin\TBWA & Maud

WHITEGOODS, ELECTRICALS, ELECTRONICS AND HOME ENTERTAINMENT

WINNER

MYER – ‘The Smart Guide to Technology’ produced by Clemenger BBDO

HOME IMPROVEMENT

WINNER

MASTERS – ‘Penrith Store Opening’ produced by Elevencom and JRC

HOME REPAIRS AND HARDWARE

WINNER

HOME TIMBER & HARDWARE – ‘Living Outdoors’ produced by Is Advertising

FASHION (Sponsored by IPMG)

WOMEN AND MEN’S APPAREL

WINNER

DAVID JONES – ‘AW16 Brand Book one’ produced by Whybin\TBWA & Maud

CHILDREN’S APPAREL

WINNER

MYER – ‘Kids Book’ produced by Clemenger BBDO

GENERAL – SHOES, SWIMWEAR, MIXED APPAREL

WINNER

KMART – ‘Endless Summer’ produced by Kmart In-House Team

COSMETICS AND PHARMACY (Sponsored by AIW Printing)

COSMETICS

WINNER

LUSH – ‘Fresh Thinking’ produced by Lush In-House Team

GENERAL PHARMACY

WINNER

AMCAL – ‘The Amcal Inside Guide’ produced by Optimo Designs

HEALTH AND WELLBEING

WINNER

CHEMMART – ‘Funny Tummy’ produced by Chemmart In-House Team

SKINCARE AND MISCELLANEOUS

WINNER

NUTRIMETICS – ‘Christmas 2015 Brochure’ produced Nutrimetics In-House Team

RECREATION AND LEISURE (Sponsored by Franklin Web)

CHILDREN’S TOYS

WINNER

KMART – ‘Say No to Boredom’ produced by Kmart In-House Team

SPORTS AND FITNESS

WINNER

TARGET – ‘Get Active’ produced by Target In-House Team

CAMPING, OUTDOOR GOODS AND MISCELLANEOUS

WINNER

DOMAYNE – ‘Taste of Summer’ produced by GP Advertising

B2C (Sponsored by Franklin Web)

TELECOMMUNICATIONS

WINNER

TELSTRA – ‘Let’s Connect Christmas Joy’ produced by Paragon Design Group

REAL ESTATE & PROPERTY

WINNER

MIRVAC & VIP – ‘Woodlea’ produced by Hoyne

AUTOMOTIVE VEHICLES AND PARTS

WINNER

ARB CORPORATION – ‘ARB 4×4 Accessories’ produced by Vanzella Graphic Design

TOURISM, EDUCATION AND GOVERNMENT

WINNER

CLUB MED AUSTRALIA & NEW ZEALAND – ‘Club Med Resorts – Happiness’ produced by Convert Advertising

OFFICE SUPPLIES

WINNER

KROST BUSINESS FURNITURE – ‘Krost Business Furniture 2016 Catalogue’ produced by Krost In-House Team

MEGALOGUES

WINNER

QCC – ‘Inside Buying Guide’ produced by Stimulus

RETAILERS (Sponsored by Salmat)

SUPERMARKETS

WINNER

WOOLWORTHS SUPERMARKETS – ‘Woolworths Rewards’ produced by Leo Burnett

LIQUOR

WINNER

DAN MURPHY’S – ‘Dan Murphy’s Buyer’s Guide – Winter 2015’ produced by Hardie Grant

CHAIN/DEPARTMENT STORES

WINNER

DAVID JONES – ‘Christmas Book 2015’ produced by Whybin\TBWA & Maud

SPECIALTY RETAILERS – JEWELLERY, BOOKS, FABRICS, EYEWEAR, FOOD/CUISINE

WINNER

JAN LOGAN – ‘Natasha 2016’ produced by Jan Logan In-House Team

SHOPPING CENTRES

WINNER

IPOH PROPERTY PTY LTD – QUEEN VICTORIA BUILDING – ‘QVB ICON Celebrate Christmas 2015 Gift Edition’ produced by Studio Woo

ONLINE RETAILERS

WINNER

ANGUS BARRETT SADDLERY & LEATHER GOODS – ‘Angus Barrett Catalogue 3rd Edition’ produced by Angus Barrett In-House Team

MAGALOGUES

JOINT WINNERS

DAN MURPHY’S – ‘Cocktail Discovery Guide 2015’ produced by Hardie Grant

DAVID JONES – ‘AW16 Brand Book Two’ produced by Whybin\TBWA & Maud

CAMPAIGN SERIES/THEMED CAMPAIGN

WINNER

DAN MURPHY’S – ‘Dan Murphy’s Buyer’s Guides’ produced by Hardie Grant

SUSTAINABILITY (Sponsored by UPM Kymmene)

PROMOTING CHARITIES, NOT-FOR-PROFIT, AWARENESS CAMPAIGNS AND PUBLIC INFORMATION

WINNER

LUSH FRESH HANDMADE COSMETICS – ‘Fresh Thinking’ produced Lush In-House Team

DIGITAL

TECHNOLOGY ON PAPER – EFFECTIVENESS

WINNER

MYER – ‘Myer Christmas’ produced by Clemenger BBDO

MULTI-CHANNEL CAMPAIGN

WINNER

MYER – ‘Myer Christmas’ produced by Clemenger BBDO

EXCELLENCE IN CRAFT (Sponsored by DIC Australia)

CREATIVE DESIGN AND EXECUTION

WINNER

DAVID JONES – ‘AW16 Careerwear’ produced by Whybin\TBWA & Maud

BEST IN CLASS

WINNER

ANGUS BARRETT SADDLERY & LEATHER GOODS – ‘Angus Barrett Catalogue 3rd Edition’ produced by Angus Barrett In-House Team

NEW ZEALAND (Sponsored by Inkwise NZ, PMP NZ, Reachmedia and Webstar)

HOME

WINNER

FREEDOM NEW ZEALAND – ‘Winter Collection 2016’ produced by J&C ‘We Know Retail’

FASHION

WINNER

World of Wearable Art – ‘Taking WOW to the World’ produced by WOW In-House Team

COSMETICS AND PHARMACY

WINNER

NUTRIMETICS – ‘Christmas 2015 Brochure’ produced by Nutrimetics In-House

RECREATION AND LEISURE

WINNER

KATHMANDU – ‘Trek & Travel’ produced by Kathmandu In-House Team

B2C

WINNER

HARVEY NORMAN NEW ZEALAND – ‘Lenovo’ produced by GP Advertising

FINALISTS

RETAILERS

WINNER

COUNTDOWN – ‘Countdown W38 Easter Weekend Mailer’ produced by Jamie Hodgetts

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Stephen Scheeler

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