Australia Rebranded An ‘Entrepreneurial Nation’ In Major Collaborative Effort For Austrade

Australia Rebranded An ‘Entrepreneurial Nation’ In Major Collaborative Effort For Austrade
SHARE
THIS



Two advertising industry leaders and The Academy of Entrepreneurs have collaborated with the Australian Trade and Investment Commission (Austrade) to rebrand Australia as an ‘Entrepreneurial Nation’.

As part of the Australian government’s recently announced $3 million initiative to develop a stronger nation brand, they joined forces over the course of five weeks to come up with unique ideas to contribute to the broader nation brand campaign.

Over the five-week duration, 61 students and entrepreneurs from over 40 nationalities workshopped ideas and creative concepts to rebrand Australia.

The participants were mentored by two creative industry leaders: Duncan Harriss, managing director of Limehouse Creative; and Dan Aldridge, creative director of BBC Studios Australia and HyperKid.

Students learnt branding and advertising 101, analysed what Australia has to offer as a nation and critiqued other successful global nation brand campaigns.

The entrepreneurs presented their Brand Australia proposals to Fiona De Jong, head of Australia’s nation brand at Austrade.

You can check out more of the initiative’s outcomes below:

De Jong said: “I had the opportunity to hear the top four pitches from extraordinary entrepreneurs of Australia. I was blown away by the creativity, and the expression and the imagination of these incredible young people in our country.

“Each of the ideas was executed in different ways but collectively articulated some really special attributes of this country and that’s what this whole project was about.”

Harriss said: “The nation brand initiative is one that resonates with our own industry as well as citizens, but perhaps more importantly, one that needs to be heard across the world by potential investors and talent to convince them Australia is the place to come and realise their dreams.

“We believe that Australia is the perfect place to test and launch a start-up, because we are a multicultural, young, innovative nation with a strong economy. Entrepreneurs are a key voice; a current and future demographic and the engine of Australia.

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]