Aussies win big at AME Awards

Aussies win big at AME Awards

A number of Aussie agencies were recognised at the Asian Marketing and Effectiveness Awards last night in Singapore.

Clemenger BBDO were named digital strategy agency of the year as well as a gold for Tourism Victoria’s ‘Remote Control Tourist’.

Other campaigns the agency were recognised for were its work on NAB’s ‘Footy FM’, Australia Post’s ‘Video Stamp’ and Maltesers ‘'Baking a New Ritual Into Maltesers'.

Ogilvy Melbourne also took out a gold award for its Rhonda and Ketut campaign.

Ogilvy’s CEO, David Fox said while the campaign had received a range of awards, receiving an AME to recognise effectiveness was particularly rewarding.

“Not only did the Rhonda and Ketut campaign resonate with Australians from a creative perspective, but it was highly effective for our client too; something we aim to achieve in all our work,” he said.

AAMI’s Richard Riboni congratulated Ogilvy on the win:  “The challenge we faced as a brand was complex; the insurance category is highly developed and competitive but it is also static.  We needed to find a way to capture attention in a way that was both memorable and effective.”

Isobar Australia nabbed a bronze for its work on David Jones’ ‘David Jones Denim’ in the Digital Strategy – Other Consumer Products category.

Reprise Media in Australia saw recognition for ‘Fighting the right fight in flights’ for Cathay Pacific, and DDB Sydney snatched up a silver for its ‘Track my Maccas’ work for McDonald’s Australia.

Other Aussie companies who were recognised at the awards were CPA Australia, McCann Melbourne and Ogilvy Australia.

Check out a full list of the winners here.




Please login with linkedin to comment

AusVeg Ogilvy Melbourne Woolworths

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]