Aussies win big at AME Awards

Aussies win big at AME Awards

A number of Aussie agencies were recognised at the Asian Marketing and Effectiveness Awards last night in Singapore.

Emma Mackenzie
Posted by Emma Mackenzie

Clemenger BBDO were named digital strategy agency of the year as well as a gold for Tourism Victoria’s ‘Remote Control Tourist’.

Other campaigns the agency were recognised for were its work on NAB’s ‘Footy FM’, Australia Post’s ‘Video Stamp’ and Maltesers ‘'Baking a New Ritual Into Maltesers'.

Ogilvy Melbourne also took out a gold award for its Rhonda and Ketut campaign.

Ogilvy’s CEO, David Fox said while the campaign had received a range of awards, receiving an AME to recognise effectiveness was particularly rewarding.

“Not only did the Rhonda and Ketut campaign resonate with Australians from a creative perspective, but it was highly effective for our client too; something we aim to achieve in all our work,” he said.

AAMI’s Richard Riboni congratulated Ogilvy on the win:  “The challenge we faced as a brand was complex; the insurance category is highly developed and competitive but it is also static.  We needed to find a way to capture attention in a way that was both memorable and effective.”

Isobar Australia nabbed a bronze for its work on David Jones’ ‘David Jones Denim’ in the Digital Strategy – Other Consumer Products category.

Reprise Media in Australia saw recognition for ‘Fighting the right fight in flights’ for Cathay Pacific, and DDB Sydney snatched up a silver for its ‘Track my Maccas’ work for McDonald’s Australia.

Other Aussie companies who were recognised at the awards were CPA Australia, McCann Melbourne and Ogilvy Australia.

Check out a full list of the winners here.