Aussies Rake In Seven Wins At Global AMEC Awards

Aussies Rake In Seven Wins At Global AMEC Awards

The 14th annual AMEC Awards were held last week in London, celebrating excellence in research, measurement and analytics.

B&T Magazine
Posted by B&T Magazine

Categories were grouped specifically for organisations and companies offering the services of: Media Intelligence, Research and Insights Companies, PR Consultancies and In-House Communications Teams.

Of the winners, a number of Aussies crept into the mix. For the full list of winners click here, but we were kind enough to break down the trophy holders from down under.

The winning campaigns were:

Categories for Media Intelligence, Research & Insight Companies

Grand Prix for most effective PR consultancy or in–house communications team campaign

Platinum – University of Technology Sydney (UTS) for Multicultural Health Communication Service (MHCS) – Evaluation of the Pink Sari Project

Best measurement of a consumer campaign

Gold – Isentia for Mars Petcare – Accentuating the Positives of Pet Ownership in Australia

Best measurement of a not-for-profit campaign

Bronze – Isentia for Mission Australia – #NoticeUS – Family Homelessness Awareness Campaign

Categories for PR Consultancies and In-house Communications Teams

Best campaign in the public and not-for-profit sectors

Gold – University of Technology Sydney (UTS) for Multicultural Health Communication Service (MHCS) – Evaluation of the Pink Sari Project

Shortlist – Ogilvy PR Australia for Al Jazeera English – The release of Peter Greste

Shortlist – Two Social for Mission Australia – #NoticeUs Campaign

Most effective B2B PR campaign

Silver – Howorth Communications and The Factuary for SAP Australia – Mining Australia’s digital experience gap with SAP: a world-first study

Most effective consumer PR campaign

Silver – Howorth Communications for Ancestry – Ancestry DNA

Categories for all (Media Intelligence, Research & Insight Companies and PR Consultancies and In-house Communications Teams)

Best use of a measurement framework

Gold – University of Technology Sydney (UTS) for NSW Department of Premier and Cabinet – Evaluation of the ‘Stoner Sloth’ Cannabis Campaign