Aussie Study: Binge Watching TV Increases Your Chance Of Death By 54%!

Aussie Study: Binge Watching TV Increases Your Chance Of Death By 54%!
SHARE
THIS



TV advertising remains one of the most effective ways for brands to communicate their message to consumers, however, a new Australian study has found it’s also sending a lot of us to an early grave.

The study by Melbourne’s Baker Heart And Diabetes Institute looked at the health and TV viewing habits of almost 9000 Australians over a 12 year period.

It found people who watched two to four hours of TV per day had a 54 per cent higher risk of inflammatory-related death.

After the 12 year period, the study found 909 people who admitted watching two to four hours of TV a day had died and of the deaths 103 were inflammatory related. Inflammatory diseases cover a wide range of illnesses, such as Alzheimer’s, asthma, diabetes, kidney diseases.

It also found 80 per cent of people who watched more than four hours per day were 80 per cent more likely to die of a cardiovascular disease. While every extra hour of TV watching per day contributed to a 12 per cent higher risk of death linked to inflammation.

The study found that Australians who watched a lot of TV tended to be older, less educated, had lower household income, were smokers (or had smoked), already had existing health problems such as diabetes or hypertension, had poorer diets and had a more adverse health profile overall.

Lead author of the study  and senior research officer in the Baker Institute’s Physical Activity Laboratory, Dr Megan Grace, said inflammation is a normal response where chemicals are released into the blood in response to a harmful event to help recovery. When the immune system senses danger such as stress or infection, it responds by activating proteins meant to protect cells and tissues. But Grace added that inflammation can become harmful if these chemicals hang around for long periods, causing disease.

Please login with linkedin to comment

Latest News

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]