Aussie Doctors Continue To Demand Ban On Alcohol Advertising In Sport

Aussie Doctors Continue To Demand Ban On Alcohol Advertising In Sport
SHARE
THIS



The notion of banning alcohol advertising during live sport has reared its head again, courtesy of a peak doctor’s group who is calling for a ban on the practice, along with demanding the end of alcohol sponsorships for sports teams and tournaments.

On the opening day of the National Rugby League season, the Royal Australasian College of Physicians has stressed that it’s time sporting codes call it quits when it comes to allowing the promotion of alcohol. Instead, they say, per Fairfax, sport should be promoting positive public health messages instead.

A survey by the RACP of over 2000 Aussies showed 61 per cent of people living in NSW were concerned that the influence of alcohol in our sporting nation was alive and well.

And the worst offenders, according to the group, are cricket and rugby league, where you can’t poke a stick at the many uniform brandings, naming rights, TV ads and conference backdrops there’s so many of them.

Per Fairfax, the president of RACP Nick Talley said a product that caused 5500 deaths and 15,000 hospitalisations every year should not be promoted during sport.

“You wouldn’t dream of doing this for cigarettes,” he said. “When you see alcohol in this setting being advertised, why wouldn’t you think it’s safe to drink as much as you want?

“Alcohol advertising is run within sports matches at times when children our watching and this is going to influence children.

“It’s not directly killing them, but it’s setting them up for alcohol dependence and alcohol problems that will damage them.”

The code of practice for the telly does not allow for the promotion of alcohol or gambling in the evening before 8.30pm, however sports programs on weekends and public holidays are the exception to the rule.

The RACP wants all alcohol advertising to be banned until 8.30pm and for sponsorships to be phased out.

Speaking to the SMH, Carlton United corporate affairs director Jeremy Griffiths said it was a strategic decision to tee up sponsorship deals with the NRL, AFL, and cricket, because that’s exactly where they’d find their target audience of men.

According to Griffiths, over 90 per cent of viewers who tuned in to the grand final last year were over 18.

“Bans on advertising are quite simple measures but they don’t address the underlying issue of providing children with the capacity to make informed decisions,” Griffiths said.

Last year, Premier Mike Baird was reported saying it was “incredible” that beer logos featured so prominently on the uniforms of the Aussie cricket team, and there has been research that shows boys find beer ads more appealing when they’re slotted in between sporting programs.

“I find it quite an incredible position where the captain of our cricket team sits there with a big VB on the middle,” Baird said.

Are you in the business of sport? Then The Ministry Of Sports Marketing Conference in Sydney on 19th July is where you need to be. Click here for all the details. MSM_Sponsor_bar

Please login with linkedin to comment

Latest News

Thursday TV Wrap: The Bachelorette Makes The Most Of The Block’s Absence
  • Media

Thursday TV Wrap: The Bachelorette Makes The Most Of The Block’s Absence

The Bachelorette Australia cruised to an easy ratings victory last night for Channel Ten, thanks to the absence of Nine’s The Block. According to the overnight figures from OzTAM, The Bachelorette saw a slight rise in viewers last night from its debut on Wednesday night to 978,000 viewers – streaks ahead of its nearest slot […]

by B&T Magazine

B&T Magazine
Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps. Although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Revealed: The Most In-Demand IT Jobs
  • Technology

Revealed: The Most In-Demand IT Jobs

Do you despise your overpaid IT department? Well, you could possibly punch your web designer in the face after this.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]

Domo Introduces New Data Security Software Solution
  • Marketing
  • Technology

Domo Introduces New Data Security Software Solution

Domo has announced it has introduced new cloud security technology for its Bring Your Own Key (BYOK) software, which includes unique capabilities like rolling generation of data encryption keys and a built-in kill switch. Domo BYOK is the first BYOK enterprise software solution for cloud analytics and business intelligence, and builds on the company’s existing security, compliance and […]

Shopper Media Group Grows Sydney & Melbourne Sales Teams
  • Advertising
  • Marketing
  • Media

Shopper Media Group Grows Sydney & Melbourne Sales Teams

Shopper Media Group (SMG) has continued to grow its Sydney and Melbourne sales teams to keep up with the demand for Smartlite Panels for shopping centres. Ashley Munro joins SMG as group sales manager for Sydney, having previously worked in a similar role at NOVA Entertainment. Laura Mason has been appointed as SMG’s business manager […]

RIO DE JANEIRO, BRAZIL - AUGUST 14:  Usain Bolt of Jamaica competes in the Men's 100 meter semifinal on Day 9 of the Rio 2016 Olympic Games at the Olympic Stadium on August 14, 2016 in Rio de Janeiro, Brazil.  (Photo by Cameron Spencer/Getty Images)
  • Advertising
  • Media

Olympics, Census Prove Tough Hurdles For Media Agencies: SMI

Australia’s media agency market has experienced another tough month in August, according to the latest data by Standard Media Index (SMI). SMI noted the softer demand this time around was primarily due to the Rio Olympics and Census providing abnormal bookings last year, resulting in demand for August 2017 so far being back 12.1 per […]