Aussie Company Flies The Flag At The Super Bowl

Aussie Company Flies The Flag At The Super Bowl
SHARE
THIS



Sydney based aerial marketing company Branding by Air has embraced their newly opened US office by flying a 12,000 square foot banner over this year’s Super Bowl XLIX in Glendale Arizona.

The giant aerial flag, commissioned by US insurance giant PEMCO, celebrates the legendary “12th Man” supporters club. An institution for Super Bowl finalists the Seattle Seahawks, the 12th Man campaign will inspire and delight Seahawks fans as they face the New England Patriots in a showdown watched by over 100 million people worldwide.

Seahawks fans have been offered a unique opportunity to personally sign the giant banner, which will fly about the 75,000 capacity stadium and its environs before and after the game.

In recent years, the NFL Super Bowl has become almost as famous for it’s lavish advertising as the game itself. Dubbed the ‘Ad Bowl’ the world’s biggest and brightest brands dedicate huge sum to the unique audiences the spectacle delivers.

Branding by Air’s managing director Duncan McIntryre said the flight was an outstanding start for the company’s global ambitions in 2015.

“Expanding from Sydney to New York last year was the first step in our ambitions to become a truly global operation,” he said.

“Aerial advertising is all about big and bold executions, and it doesn’t get much bigger than the Super Bowl.

“This campaign harnesses not only the reach that a football field sized banner creates, but also a grass roots following with the world’s most loyal fans tracking our progress and sharing the event through social media.

“From humble beginning in Sydney, we are flying the Aussie flag across the globe creating inspiring and engaging campaigns for some of the world’s biggest and best-loved brands,” he added.

Founded in Australia in 2004, Branding by Air has grown to be one of the world’s leading aerial adverting organisations, opening their US office in New York in 2014.

Based on the premise that big and bold catches attention and drives engagement in today’s over-populated media world, Branding by Air now offer aerial solutions as diverse as helicopter banners, skydivers, hot air balloons and even sky tweets.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine