Bega Peanut Butter has joined forces with some well-known Australian faces for its newest social media campaign.
In July 2017, Bega acquired the Peanut Butter factory in Port Melbourne, and the original ‘never oily, never dry’ Peanut Butter recipe Australian’s have been enjoying for more than 55 years.
As part of the acquisition, the Aussie-owned company has made a public commitment to continue to support Australian farmers and jobs.
Bega has partnered with some Aussie household names who are backing Bega Peanut Butter and the work that the company continues to do here in Australia.
Former AFL player turned radio host Brendan Fevola; Former reality TV star and journalist Georgia Love; fitness entrepreneur and model Steph Claire Smith (pictured above); AFL player Nic Naitanui; MasterChef alumni and celebrity chef Poh Ling Yeow; and AFLW pioneer Moana Hope have all pledged allegiance to Bega Peanut Butter.
As part of Bega Peanut Butter’s latest campaign, each week a video will be released featuring one of the Australian personalities, sharing their personal stories and challenges and how, with the support of the Australian public, they overcame it.
Bega executive chairman Barry Irvin said the company is committed to investing in the Australian peanut industry, with the purchase of the Port Melbourne Peanut Butter factory, and more recent the Peanut Company of Australia.
“Australian peanuts are in high demand, and as mentioned, Bega is committed to supporting Australian farmers so they’re able to increase the number of peanuts grown and harvested each year in Australia,” he said.
“By 2020, we’re looking to increase this by 30 per cent.”
Adam McNamara, general manager of Bega Peanut Butter, said: “We’re thrilled to partner with these Aussie personalities and have their support for Australia’s favourite peanut butter, Bega Peanut Butter.”