A new agency is in town that aims to connect powerful Australian pet influencers with brands to create authentic, high-quality branded content.
Power Pets was founded by Karan White in January 2018. With a range of pets including sheep, a deer, cats and dogs, these animal influencers have a combined reach of over 1.1 million people on Instagram and Facebook.
White has a background in IP, tech and social media law, and is an experienced and award-winning blogger and influencer.
“We know that there’s a natural fit between brands and influencers, however, we feel that the pet vertical has been under-serviced to date,” White said.
“We’re excited to help brands to connect with customers they may have struggled to get in front of before with our end-to-end solution.
“Using a relevant influencer who has built a trusted and engaged audience to develop fun, interesting and authentic content, is a proven way for brands to amplify their reach and increase purchase consideration.
White said she was thrilled with the talent Power Pets already has on board, and revealed the agency was already working with some of Australia’s biggest brands on campaigns.
“With everything from Insta-famous dogs and cats, to an adorable deer, and even a flock of sheep, we’re excited to help clients leverage their influence,” she said.
Among those signed to Power Pets include ‘Nathan the Beach Cat’ (pictured above), ‘Life of Pikelet’, ‘Doxies Down Under’, ‘Kou the Kelpie Dingo’, and ‘My Deer Little Pony’.
“It was important to me to have a diverse and high quality range of talent on our books, so we’ve sought those that may be a bit left of centre, as well as those who have had extensive obedience and trick training, making them suitable for in-person events, as well as print and film media,” White said.
“While the pet space may be still seen as niche, we’re watching international trends, and as spend continues to increase, now is the time for brands to get involved. We’re here to lend a paw and help brands be seen in all the right places.”