Aussie Blogger Launches Pet Influencer Agency

Aussie Blogger Launches Pet Influencer Agency
Karan White
By Karan White



A new agency is in town that aims to connect powerful Australian pet influencers with brands to create authentic, high-quality branded content.

Power Pets was founded by Karan White in January 2018. With a range of pets including sheep, a deer, cats and dogs, these animal influencers have a combined reach of over 1.1 million people on Instagram and Facebook.

White has a background in IP, tech and social media law, and is an experienced and award-winning blogger and influencer.

“We know that there’s a natural fit between brands and influencers, however, we feel that the pet vertical has been under-serviced to date,” White said.

“We’re excited to help brands to connect with customers they may have struggled to get in front of before with our end-to-end solution.

“Using a relevant influencer who has built a trusted and engaged audience to develop fun, interesting and authentic content, is a proven way for brands to amplify their reach and increase purchase consideration.

Karan White

Karan White

White said she was thrilled with the talent Power Pets already has on board, and revealed the agency was already working with some of Australia’s biggest brands on campaigns.

“With everything from Insta-famous dogs and cats, to an adorable deer, and even a flock of sheep, we’re excited to help clients leverage their influence,” she said.

Among those signed to Power Pets include ‘Nathan the Beach Cat’ (pictured above), ‘Life of Pikelet’, ‘Doxies Down Under’, ‘Kou the Kelpie Dingo’, and ‘My Deer Little Pony’.

Kou the Kelpie Dingo (Power Pets)

Kou the Kelpie Dingo

My Deer Little Pony (Power Pets)

My Deer Little Pony

“It was important to me to have a diverse and high quality range of talent on our books, so we’ve sought those that may be a bit left of centre, as well as those who have had extensive obedience and trick training, making them suitable for in-person events, as well as print and film media,” White said.

“While the pet space may be still seen as niche, we’re watching international trends, and as spend continues to increase, now is the time for brands to get involved. We’re here to lend a paw and help brands be seen in all the right places.”




Please login with linkedin to comment

Karan White Power Pets

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]