Local influencer marketing firm Vamp has become first official influencer agency able to cover UAE influencers exclusively registered with them against strict new regulations.
In the past week, the regulations effecting UAE influencers have come into effect. In order to continue their work promoting products or businesses, a mandatory media licence is now required costing AED 15,000. Failure to comply will result in fines.
Following extensive consultation by Vamp’s partner, Motivate Media Group, with the National Media Council (NMC), the council’s executive director of support services, Dr Rashed Khalfan Alnuaimi, met with the two companies yesterday to make the announcement.
This agreement is part of a three-tiered system introduced by the NMC.
While some influencers acting independently will still require a AED 15,000 license, Vamp influencers are automatically ‘NMC registered’ on the Vamp app, meaning they no longer need to pay or go through the red tape requirements of setting up a trade license.
Motivate’s managing partner, Ian Fairservice, said: “This is a significant step forward and an enlightened policy from the NMC recognising that all influencers do not fall in to the same category.
“In particular, it distinguishes between macro-influencers, particularly those working alone, and micro-influencers, such as the more than 400 currently aligned with Motivate-Vamp, offering clients an opportunity to tailor and monitor highly bespoke social media campaigns.”
Photo (L-R): Dr Rashed Khalfan Alnuaimi (NMC), Karl Mapstone (Vamp), Ian Fairservice (Motivate), Ahmed Al Sakiti (Motivate), Chris Capstick (Motivate)