It was a scoop for Australia at the London International awards.
Now in its 29th year, the awards recognise creativity and powerful ideas in all forms of advertising. For this year, the London International Award’s added Branded Entertainment as a new category.
Check out below for some of the Aussie agencies whose work made the cut. For the full list of winners, head here.
Saatchi & Saatchi Australia, Sydney
A bronze in the design, direct marketing consumer category for OPSM’s Penny the Pirate. The campaign further took out a gold in the non-traditional, direct marketing category.
McCann Australia, Melbourne
A silver in the design, use of copywriting category for Macquarie Dictionary’s campaign ‘Phubbing’. The same campaign also scored a bronze in the integration category.
VML Australia, Sydney
A silver in the digital apps category for its Rip Curl Search GPS app for surf brand Rip Curl.
Another silver in digital, public service/social welfare category with the Australian Federal Police’s ‘Missing Persons Pre-Roll’
M&C Saatchi Australia, Sydney
A gold in digital, the innovative use of digital and a bronze in the new category for Optus’ Clever Buoy initiative.
The agency took out a bronze in the best music video category for its ‘I Touch Myself Project’
Eardrum Australia, Sydney
Eardrum took home a gold in the radio and audio, indents category with its ‘DNA Music’ for ABC Classic FM.
Eardrum also took out the sought after radio and audio company of the year.
BMF Advertising Sydney
The campaign for Aldi paid off with the agency taking home silver in the TV/Cinema/Online Film campaign category and a bronze in the TV/Cinema/Online Film, beverages, alcoholic category for “The Search” for Tap King.
Leo Burnett Sydney
The McDonald’s ‘Emlings’ execution saw the agency awarded a bronze in the branded entertainment, branded games category.
Another Macca’s campaign for McCafe, “Baby”, “Study”, “Party” saw Leos nab bronze in the poster, art direction campaign category and the poster, consumer campaign category, and a silver in the poster, use of illustration campaign.
Leos also grabbed gold for the radio and audio, public service/social welfare campaign with its “Ballet”, “Dad”, “Meeting” on S-Drive and another gold in the New category for its “S-Drive” for Samsung.
Clemenger BBDO Sydney
Clems won two silver for its ‘Zombie Followers’ for the FX Channel in the digital, use of social media category and the non-traditional, guerilla marketing category.
The ‘remote control tourist’ campaign for Melbourne also saw the agency nab a gold in the digital travel category.
Whybin\TBWA Group Melbourne
A silver in the integration category for its ANZ GAYTMS, followed by another two silvers in the non-traditional banking/financial/insurance and non-traditional, experiential categories.