The Audience Agency has announced it has expanded its services to include a ‘Social Portfolio’ of digital expertise for existing brands and new clients.
This expansion is a reaction to the now-overlapping areas of PR and social media strategy, according to The Audience Agency’s founder, Montarna McDonald.
“Brand communication is moving so quickly now, and our clients want to ensure consistency and save time by briefing one agency for their PR and social media campaigns,” she said.
“We identified the need to fill that gap in-house and integrate digital and social alongside our existing services such as brand profiling, influencer relations and creative activations.”
The Audience Agency’s Social Portfolio services are available as add-ons to existing client agreements or stand-alone social campaigns for new brands.
The team has recruited new talent to offer a selection of packages, starting from content analysis and basic social strategy through to original content production via photography and video, Instagram scheduling, and bespoke tactics for online engagement.
The new services follow the finishing touches being put on The Audience Agency’s new office and showroom in the Sydney suburb of Paddington.