Full-service agency Atomic 212° has claimed a double account win for Weight Watchers following two independent competitive pitches.
B&T understands that Atomic has won both the media and social accounts for the brand.
Atomic was playing off against OMD and Carat for the media account, and We Are Social for the social component, according to B&T’s source.
Paul Schiffner, managing director at Weight Watchers, said: “We’re excited to be working with Atomic 212°, as they have truly demonstrated that they understand our category, consumer and business.
“As leaders in the wellness space for over 50 years, we’re passionate about empowering our unique community of members to live fuller lives in healthier bodies, and we’re confident that Atomic 212° will support our vision by building brand relevance amongst new audiences.
Commenting on the wins, Atomic 212° CEO Jason Dooris said: “Weight Watchers continue to be a revolutionary business in a category that they in essence created. I look forward to working with our new partners and commend the excellent work presented.
“This is a progressive move away from the more undifferentiated media platforms to something full of life, with the consumer at its heart.”