Australia’s most awarded agency Atomic 212° has hired world class creative director Jonas Lembke as its new ECD, as the agency looks to lead an aggressive new business assault with creativity at its core.
The move fits within Atomic 212°’s industry-leading positioning as a future-proofed, agile creative media business, with the agency offering a full suite of marketing services across media, creative, digital, data and technology.
“This is one of the most exciting hires in the history of the agency,” Atomic 212° CEO Jason Dooris said. “We’ve been winning such a large amount of creative and content work, and we’ve been hunting for the right fit to complement the award-winning resources that are already in place. To get someone of this calibre on board will be sure to turbocharge our approach. We’re seriously pumped.
“Jonas is already on board and developing some amazing work and inspirational ideas. Better yet, he is a digital native who considers data and technology from the onset. In other words, he is a perfect match for our business.”
Jonas has a mighty long list of credentials, and has produced outstanding creative for agencies all over the world. He has previously been creative director for Otto Stockholm, Craik Jones, Proximity London, Ogilvy Interactive, BBDO Proximity Nordics and The Innovation Chapel in Sweden.
Jonas affectionately said of his appointment: “I’m looking forward to navigating uncharted waters with a crazy crew and a mad captain.”
Dooris responded: “I take that as a compliment.”
Jonas went on to say: “My passion is making things rather than talking about making things. I’m genuinely excited about the prospect of what’s next and developing some industryleading work for Atomic.
“I believe in a flat, informal creative department where people feel comfortable sharing ideas. That’s how you get to the good stuff. That and hard work. But enough talk. The proof is in the pudding.”
Over the last 18 months, Atomic 212° has been progressively ramping up its full-service creative capabilities in areas such as creative strategy, production, PR, content marketing and beyond.
Dooris said: “We started out in the data and digital space, so accountability and measurement are in our DNA. As we move further into the content and creative spaces, this mentality is still there. Any creative output is highly strategic, insights-driven and integrated within our clients overarching approach.”
In recent months, Atomic 212°’s creative department has been developing creative, PR and content campaigns for brands such as ThinkTV, Origin Energy, TAB, Luxbet and NT Tourism.