Campaign: Hanson Launches ‘Mini Trucks for Many Jobs’ via ZOO Advertising

Campaign: Hanson Launches ‘Mini Trucks for Many Jobs’ via ZOO Advertising
SHARE
THIS



Suppliers of building materials and premixed concrete Hanson has launched a line of unique mini trucks for the home renovators market, with the campaign to promote them coming from ad agency ZOO Advertising.

Hanson’s mini trucks are quick and nimble, so can respond to small jobs quickly and efficiently. ZOO Sydney reacted in a similar fashion – managing to create, name, arrange a shoot in Queensland and produce a cut-through outdoor campaign to launch the new mini truck service to Australia’s home renovator market in under a week.

Kirby Wright, Hanson marketing coordinator, was delighted. “We were in urgent need of a clever, engaging, on-brand idea that could be developed and executed quickly and efficiently. ZOO had the skills, creative thinking and production know-how to get it done. Their professionalism and accommodating nature is second to none and we are thrilled with the outcome.”

Hanson

ZOO Sydney’s managing director Simon Cubbin says “It’s been a fantastically busy year for ZOO Sydney, with a number of wins including Taiwan Tourism, Ricoh Australia, COAG Reform Council, PCYC, Flick Anticimex, Cathay Pacific, Vanuatu and Sydney City Council. We’re really excited by Hanson’s plans for the renovation market and proud to help them help Aussie families.”

ZOO Group is going from strength to strength with the Auckland office joining their Sydney, Canberra and Melbourne line-up. Cubbin says “We love working collaboratively with clients, being challenged and believe the best work comes from better people asking better questions. Based on that collaborative approach, we’re really looking forward to doing even more great work with great clients in 2015 and beyond.’’

Credits:

Creative: Alana Eddy, Julie Matthews, Ben Kochen.
Photographer: Stephen Stewart.
Account Director: Sean Cookson

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]